<\/p>\n
BrewDog\u2019s bar and brewery in Brisbane<\/p>\n
Tilray Brands has acquired BrewDog\u2019s Australian assets for an undisclosed sum, following its \u00a333 million deal for key assets in the UK.<\/p>\n
The US-headquartered medicinal cannabis and beverage group has taken on the Brewing Australia business, which includes a brewing and production facility in Brisbane, Queensland.<\/p>\n
Tilray had indicated that it was in talks to buy BrewDog\u2019s interests in the US and Australia and it remains in talks over the US assets.<\/p>\n
However, BrewDog\u2019s Atlanta brewery announced its permanent closure on Monday. While the owner did not give a specific reason for the Atlanta closure, it said it is focusing \u201con how best to position BrewDog\u2019s brands for the next chapter in the US.\u201d<\/p>\n
In the statement on the Australia deal, Irwin Simon, CEO of Tilray Brands, said: \u201cThe acquisition of BrewDog\u2019s profitable Australian brewery operations and flagship bars represents another important milestone in advancing Tilray\u2019s global beverage and consumer products strategy. <\/p>\n
\u201cAustralia is a highly attractive craft beer market with a strong beer culture and serves as a strategic gateway to the rapidly growing Asia-Pacific region.\u201d<\/p>\n
Tilray last week secured BrewDog\u2019s worldwide intellectual property, its UK brewing operations and 11 bars in the UK and Ireland. <\/p>\n
Reflecting on next steps, President of Tilray Brands\u2019 international business, Rajnish Ohri, said: \u201cTogether with the BrewDog team, we will focus on growing the brand locally while leveraging our brewing, distribution, and commercial capabilities to expand BrewDog across Australia\u2019s national retail chain footprint and introduce Tilray\u2019s broader beverage portfolio across Australia and the Asia-Pacific region, including key markets such as Japan.\u201d<\/p>\n
Tilray\u2019s initial deal for BrewDog last week resulted in 484 redundancies in the UK.<\/p>\n
\t #Tilray #snaps #BrewDogs #Australian #assets #Daily #Business<\/p>\n","protected":false},"excerpt":{"rendered":"
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