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‘Bar Rescue’ host Jon Taffer joins ‘Varney & Co.’ to discuss how America’s historic World Cup run is packing bars, boosting business ahead of July 4th, and the surprising role taverns played in the nation’s founding.<\/p>\n
As Norway and Brazil were set to get back to play in the second half at New York\/New Jersey Stadium on Sunday, a special guest delivered the match ball to the head referee on the pitch.\u00a0<\/p>\n
Hyundai Motor Company integrated Atlas, an advanced humanoid robot developed by Boston Dynamics, into the Round of 16 match. Hyundai Motor, the official robotics partner of the World Cup, delivered the first-ever robotics-powered halftime activation to a live global audience.\u00a0<\/p>\n
As the sold-out crowd in New Jersey, and the millions watching from home, looked on, Atlas did a twirl near the tunnel while holding the match ball. Then, he gave a slight bow before handing it to the referee to begin play once more.\u00a0<\/p>\n
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Boston Dynamics’ Atlas, an advanced humanoid robot, performs at the 2026 FIFA World Cup on Sunday, July 5, 2026. (Hyundai Motor Group)<\/p>\n
It was a key moment for Hyundai Motor Group as it underscored the company\u2019s growing leadership in robotics as well as its commitment to advancing human-centered innovation through experiences that connect technology with people in meaningful ways.\u00a0<\/p>\n
And what better place to do that than the World Cup.\u00a0<\/p>\n
This activation brought advanced robotics to the world\u2019s biggest tournament, marking the first public demonstration of Atlas\u2019 real-world movement capabilities. Atlas was first introduced at CES 2026, but those who couldn\u2019t catch it there saw what it was capable of in real time on Sunday.\u00a0<\/p>\n
Also, this was the first-ever integration of a humanoid robot into a World Cup live match environment.\u00a0<\/p>\n
“As part of Hyundai\u2019s \u2018Next Starts Now\u2019 campaign, we wanted Atlas\u2019s performance on the world\u2019s biggest stage to demonstrate that the future isn\u2019t something we imagine \u2013 it starts now,” Sungwon Jee, executive vice president and global chief marketing officer at Hyundai Motor Company, said in a statement.\u00a0<\/p>\n
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“At Hyundai, we are committed to developing human-centered innovation that integrates seamlessly into everyday life, and to presenting a new vision of future mobility expanded through robotics \u2013 showing that robotics can be a trusted partner in humanity\u2019s progress through diverse and creative brand experiences.”<\/p>\n
As Jee mentioned, Hyundai Motor\u2019s global “Next Starts Now” campaign connects communities through football, while also inspiring the next generation of players, fans and innovators. The integration of Atlas on Sunday showed how conceptual demonstrations can turn into a real-life moment.\u00a0<\/p>\n
Boston Dynamics’ Atlas delivers the match ball to a referee at the FIFA World Cup in East Rutherford, New Jersey, on Sunday, July 5, 2026.\u00a0 (Hyundai Motor Group)<\/p>\n
Boston Dynamics worked hard to get Atlas right for the big moment at New York\/New Jersey stadium. Atlas\u2019s performance was powered by several core robotics capabilities to enable advanced movement and real-world interaction, including retargeting technology, reinforcement learning and whole-body control.\u00a0<\/p>\n
The retargeting technology allows Atlas to translate and adapt human movements, which included the football-inspired celebration and gesture it featured on its spin near the tunnel. Then, reinforcement learning uses thousands of simulations to train and refine movements before Atlas is deployed.\u00a0<\/p>\n
Finally, whole-body control coordinates movement across Atlas’ entire body, enabling fluid, balanced and dynamic motion \u2013 all of which were on display at halftime.\u00a0<\/p>\n
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“At Boston Dynamics, we have always taken inspiration from human athletic feats like gymnastics, dancing, parkour and now football to push forward the frontier of what robots can do in a way that connects with people,” Alberto Rodriguez, director of Robotics behavior at Boston Dynamics, said in a statement. “Working with Hyundai Motor Group and FIFA to create such a unique moment for fans was an exciting challenge for our team. The way we trained Atlas to perform these fun movements at the match is similar to how we teach the robot to take on real-world industrial applications.\u00a0<\/p>\n
Hyundai Motor Group introduced Boston Dynamics’ Atlas, an advanced humanoid robot, at the 2026 FIFA World Cup on Sunday. (Hyundai Motor Group)<\/p>\n
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“It\u2019s a great way to introduce people everywhere to the incredible potential of today\u2019s AI-enabled robots.”<\/p>\n
While the World Cup activation represents Hyundai Motor\u2019s most visible demonstration of its robotics ambitions, the company continues to invest in robotics, autonomous systems and human-centered innovation as it remains focused on how these technologies can create meaningful experiences and help shape a more connected future for all.\u00a0<\/p>\n
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#Atlas #advanced #humanoid #robot #strong #FIFA #World #Cup #appearance<\/p>\n","protected":false},"excerpt":{"rendered":"
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