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Canadian insurer Sun Life is launching an integrated private wealth platform to support high-net-worth individuals as they build, preserve, and transfer assets across borders. Life insurers are racing into the wealth management space, tapping a customer base that already uses their products to protect their finances.<\/p>\n
Asia is the world\u2019s fastest-growing wealth region, with HNWI wealth surging 10.5% to $29.7 trillion in 2025, according to Capgemini\u2019s World Wealth Report. The region\u2019s affluent also have lifestyles than span multiple jurisdictions, with family members and assets based in several different jurisdictions.\u00a0<\/p>\n
\u201cA typical client today lives in Singapore, their children study in the U.S. or U.K., and they have a family home in Malaysia or Miami,\u201d Sujoy Ghosh, the CEO of Sun Life\u2019s global High Net Worth (HNW) business, told Fortune at the insurer\u2019s Singapore office.\u00a0<\/p>\n
Asia\u2019s wealthy are also hedging against domestic economic risks and political instability. \u201cThey might buy a policy in Bermuda to grow their money, a savings policy in Hong Kong, and an indexed universal life policy in Singapore for protection,\u201d Ghosh explains, adding that the different wealth hubs are complementary in their strengths, with each offering unique regional access and regulatory advantages.<\/p>\n
Ghosh explains that Singapore is popular for its stability and robust regulatory framework, while Bermuda is attractive due to its proximity to North America and strong reputation for managing HNW insurance.<\/p>\n
Insurance as a way to manage wealth<\/p>\n
According to Sun Life\u2019s 2025 legacy planning research, 67% of Singapore-based and 44% of Hong Kong-based clients are concerned that their wealth may not be preserved beyond their children\u2019s generation.\u00a0<\/p>\n
In Asia, this anxiety is pushing insurance beyond just offering protection to become a wealth planning and governance tool. \u201cClients like the certainty of liquidity that insurance offers, as it provides a designated amount of assets for a designated person at a designated time,\u201d Ghosh explains. \u201cGiven the current macroeconomic environment, many customers value resilience and reliability in wealth planning.\u201d\u00a0<\/p>\n
Other insurers are offering their products as wealth management tools.\u00a0<\/p>\n
\u201cAfter COVID when the border reopened, we saw mainland Chinese customers coming back to Hong Kong, but these were high\u2011net\u2011worth customers, rather than the mass affluent,\u201d Sally Wan, the CEO of AXA Greater China, previously told Fortune, adding that many clients now wrap up to 10% of their assets into insurance policies. \u201cThey were looking for diversification and protection, especially for family business and legacy planning.\u201d <\/p>\n
AXA recently launched its own wealth management platform, which Wan also leads.<\/p>\n
The next wave of millionaires<\/p>\n
Emerging markets like India, Brazil, and Mexico, as well as Southeast Asia, are going to be hotspots for wealth creation, according to BCG\u2019s 2026 global wealth report. By 2030, emerging economies will gain nearly $12 trillion in assets, and the affluent-and-above segment\u2014those with more than $250,000 in financial wealth\u2014will grow 8% annually across these markets.<\/p>\n
Financial institutions are rushing to capture this rising demographic. On July 20, Malaysian bank CIMB, No. 34 on Fortune\u2019s Southeast Asia 500 ranking, launched its own private wealth offering, combining bespoke advisory and curated wealth solutions.<\/p>\n
\u201cWe are seeing a great rewiring of wealth, especially in the ASEAN region. Multiple generations are actively involved in the rapid evolution of wealth creation, protection and intergenerational transfer, all happening at the same time,\u201d said Haniz Nazlan, CIMB\u2019s CEO of group consumer banking, in a press release. \u201cClients are seeking trusted partners to navigate the complexity of wealth management to grow, preserve and transition their wealth legacies.\u201d<\/p>\n
Sun Life, too, is eyeing growth outside of traditional hubs. \u201cWe\u2019re looking globally, from Latin America to India and other emerging economies,\u201d Ghosh concludes. \u201cWhichever location the money is flowing to and from, that\u2019s where we want to be.\u201d<\/p>\n
#Sun #Life #launches #global #private #wealth #platform #targeting #Asias #booming #HNWI #market<\/p>\n","protected":false},"excerpt":{"rendered":"
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