<\/p>\n
Coca-Cola raised its full-year outlook, bolstered by demand last quarter while it served as a major sponsor of the Fifa World Cup.<\/p>\n
Atlanta-based Coca-Cola now sees organic sales growth of 5%, compared with a previous forecast of 4% to 5%. It also raised its forecast for earnings-per-share growth to as much as 8%, up 1 percentage point.<\/p>\n
The more optimistic view shows that Coca-Cola continues to gain traction among shoppers with a widening portfolio of beverages, including sugar-free soda, sports drinks and water, at a time when the industry has seen consumers turn away from traditional full-calorie soft drinks. It also helps ease the transition to Chief Executive Officer Henrique Braun, who took over the role from James Quincey earlier this year.<\/p>\n
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Shares of Coca-Cola rose 4.2% in premarket trading. The stock had gained 20% this year through Monday\u2019s close, compared with a roughly 8% increase in the S&P 500 Index.<\/p>\n
The company also topped earnings and sales expectations for last quarter, which included about half the five-week World Cup tournament.<\/p>\n
In North America, where the World Cup was hosted, organic sales jumped 7%, more than even the most optimistic analyst estimate compiled by Bloomberg. North America accounted for about 40% of total sales last quarter, the most of any region.<\/p>\n
The company\u2019s media blitz to accompany the soccer showcase generated 9 billion views for its brands on social media, supported by more than 2 500 content creators, according to the statement.<\/p>\n
Buoyed by better a sales performance, comparable earnings per share jumped 11%, compared with a 4% increase last year. It was the second straight quarter of double-digit profit growth, a feat the company hasn\u2019t accomplished since 2021.<\/p>\n
Earlier this month, Coca-Cola suspended US operations of its Fairlife milk after a cyberattack. On Monday, the company said a majority of the division\u2019s production had resumed.<\/p>\n
\u00a9 2026 Bloomberg<\/p>\n
#CocaCola #raises #guidance #buoyed #World #Cup #sales #lift<\/p>\n","protected":false},"excerpt":{"rendered":"
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