{"id":1275,"date":"2026-03-13T01:56:27","date_gmt":"2026-03-13T01:56:27","guid":{"rendered":"https:\/\/stock999.top\/?p=1275"},"modified":"2026-03-13T01:56:27","modified_gmt":"2026-03-13T01:56:27","slug":"googles-ai-overviews-are-44-more-likely-to-trash-your-brand-than-chatgpt","status":"publish","type":"post","link":"https:\/\/stock999.top\/?p=1275","title":{"rendered":"Google\u2019s AI overviews are 44% more likely to trash your brand than ChatGPT"},"content":{"rendered":"

<\/p>\n

AI chatbots and search engines are sometimes negative about brands, and the end result\u2014while arguably good for the end consumer\u2014is a wake-up call for companies.<\/p>\n

A study of hundreds of millions of prompts across three industries (apparel, electronics, and education) conducted by search engine optimization company BrightEdge found Google\u2019s AI Overviews was 44% more likely to display negative information about a brand than OpenAI\u2019s ChatGPT. Still, when consumers prompted ChatGPT to decide between the two products, the roles flipped, with ChatGPT being more negative.<\/p>\n

While the overwhelming majority of responses analyzed in the study were either positive or neutral, a small percentage of responses were negative for both Google AI Overviews and ChatGPT, 2.3% and 1.6%, respectively.<\/p>\n

BrightEdge CEO Jim Yu told Fortune while these percentages may seem small, multiplied across hundreds of millions of results, they can still equate to loads of negative queries, which can affect a company\u2019s image in the eyes of potential consumers. For every million queries, an estimated 23,000 would yield a negative response by AI Overviews, based on the data from the study.<\/p>\n

Google, in particular, Yu said, is pulling out negative information associated with products that can sometimes be years old because of the way it pulls information from the internet. These searches, though, depend heavily on what people search for and what is publicly available about a company.<\/p>\n

\u201cInstead of it being on the back pages that\u2019s way further down, now it\u2019s pulling it into the front page, as people are looking for things about your brand,\u201d he said. \u201cThat\u2019s a huge change for businesses.\u201d\u00a0<\/p>\n

A spokesperson for Google told Fortune the report used a flawed methodology to make sensational claims and found a negligible difference of 1% between AI Overviews and ChatGPT in terms of negative responses.<\/p>\n

\u201cIt also misunderstands how AI Overviews work: They\u2019re based on what sources on the web say about a topic and change depending on what someone is searching for,\u201d said the spokesperson in a statement.<\/p>\n

OpenAI did not immediately respond to a request for comment.<\/p>\n

Courtesy of BrightEdge<\/p>\n

To mitigate the negative information being brought to the forefront of AI, companies need to make it a priority to respond to nearly every negative review published by people online, Matt Blumberg, the CEO of Markup AI, a tech company that uses AI to review marketing content, told Fortune.\u00a0<\/p>\n

\u201cI do think it\u2019s more important than ever, because those things are getting picked up more, and they\u2019re getting picked up in different ways by different AI applications,\u201d Blumberg said.<\/p>\n

The study shows a clear shift in how AI presents information to people. Consumers are using AI to become better researchers and to get a clearer and arguably more objective picture of the positives and negatives of any product, Yu said.<\/p>\n

For companies, this new reality of search means companies need to be pushing out fresh content to cater to AI\u2019s preference for newer content, while also being strategic about where they place it.\u00a0<\/p>\n

\u201cIt\u2019s a new dynamic that they do have to really think about,\u201d Yu added.<\/p>\n

#Googles #overviews #trash #brand #ChatGPT<\/p>\n","protected":false},"excerpt":{"rendered":"

AI chatbots and search engines are sometimes negative about brands, and the end result\u2014while arguably…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[245],"tags":[287,2665,2192,2666,2668,2667,406,2669,317,2670],"_links":{"self":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/1275"}],"collection":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1275"}],"version-history":[{"count":0,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/1275\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}