<\/p>\n
Amy Macdonald: guest<\/p>\n
STV Radio, Scotland\u2019s newest and only national commercial radio station, has recorded a strong debut in its first official audience figures since its launch in January.<\/p>\n
The station is attracting 139,000 weekly listeners, making it one of the top ten most-listened-to commercial radio stations in Scotland.<\/p>\n
According to the latest RAJAR results for the station\u2019s first six months on air, listeners are spending over 9.3 hours with the station each week.<\/p>\n
The target age group \u2013 over 35s \u2013 accounts for a significant proportion of listeners (84%).<\/p>\n
It has welcomed guests such as musicians\u00a0KT Tunstall,\u00a0Amy Macdonald,\u00a0Marti Pellow,\u00a0Susan Boyle\u00a0and\u00a0Hue and Cry, as well as actors\u00a0Richard Gadd\u00a0and\u00a0Peter Capaldi.<\/p>\n
Saturday afternoon programme,\u00a0The STV Radio Football Show, featuring Ewen Cameron and STV sport presenter\u00a0Ronnie Charters, has launched of a spin-off podcast, a new peak-time show on STV, STV Player and YouTube, as well as a live sell-out show from Glasgow\u2019s \u00d2ran M\u00f3r.<\/p>\n
The station has attracted a range of advertisers, many of whom already advertise with broadcaster and streamer STV, and others that are new to the company. <\/p>\n
Graham Bryce: building loyalty<\/p>\n
Social media channels are attracting a growing audience of engaged users, with STV Radio channels (Instagram, Facebook, X, TikTok and YouTube) delivering almost 20m video views and 1.5m engagements since launch; and\u00a0The STV Radio Football Podcast\u00a0amassing 21m video views across socials (X, Instagram and TikTok).<\/p>\n
Graham Bryce, managing of STV Radio said:\u00a0\u201cAs a new entrant, STV Radio has quickly established itself in the market and these first official figures are well ahead of our expectations. <\/p>\n
\u201cIn just six months, we\u2019ve built a meaningful audience by offering something genuinely different for Scottish listeners \u2013 a strong mix of great music, personality-led programming, entertainment, sport and a distinctly Scottish perspective.<\/p>\n
\u201cAudiences aren\u2019t just sampling STV Radio \u2013 they\u2019re spending time with us and making us part of their daily routine, spending over 9 hours per week. That tells us we\u2019re not only attracting audiences; we\u2019re building loyalty.\u201d<\/p>\n
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\t #STV #Radio #audience #figures #beat #expectations #Daily #Business<\/p>\n","protected":false},"excerpt":{"rendered":"
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