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Pizza Hut is temporarily dropping “Pizza” from its name as the restaurant chain leans into football season while its parent company moves ahead with a multibillion-dollar sale of the iconic brand.<\/p>\n
The chain said this week that it will go by “Hut” for the next 25 weeks, coinciding with the 2026 NFL season.<\/p>\n
“You can just call us HUT for the next 25 weeks,” Pizza Hut wrote in a social media post announcing the temporary rebrand.<\/p>\n
The company showed off the change at a restaurant in Plano, Texas, where a banner featuring a football covered the word “Pizza” on the location’s exterior sign. Pizza Hut, which is headquartered in Plano, also changed its social media profile images to a logo without the word “Pizza.”<\/p>\n
YUM BRANDS IN TALKS TO SELL PIZZA HUT TO PRIVATE EQUITY FIRM: REPORT<\/p>\n
The football-themed marketing push comes at a pivotal time for Pizza Hut, as parent company Yum! Brands moves ahead with plans to sell the iconic restaurant chain.<\/p>\n
FOX Business reported in June that Yum! was in exclusive talks with private equity firm LongRange Capital over a potential sale of Pizza Hut. At the time, no agreement had been reached, and LongRange was among several firms that had explored acquiring the chain.<\/p>\n
Yum! later announced that LongRange agreed to acquire Pizza Hut’s operations outside mainland China for approximately $1.5 billion, while Yum China Holdings agreed to purchase the chain’s mainland China operations in a separate $1.2 billion deal.<\/p>\n
The transactions value the operations at a combined $2.7 billion, with Yum! expecting approximately $2.3 billion in net proceeds.<\/p>\n
YUM BRANDS SELLS PIZZA HUT FOR $2.7B, SHARPENS FOCUS ON TACO BELL AND KFC<\/p>\n
The football-themed marketing push comes at a pivotal time for Pizza Hut. (Robert Gauthier\/Los Angeles Times via Getty Images \/ Getty Images)<\/p>\n
“Under LongRange and Yum China, Pizza Hut will be well positioned for future growth with ownership that brings deep expertise in the restaurant industry,” Yum! CEO Chris Turner said.<\/p>\n
“Pizza Hut was built by the passion and dedication of our team members, employees and franchisees, and we\u2019re excited for the next chapter.”<\/p>\n
Ticker Security Last Change Change % YUM YUM! BRANDS INC. 152.33 +6.40
\n +4.39%<\/p>\n
The sale follows a prolonged period of pressure on Pizza Hut’s U.S. business. FOX Business reported in June, citing Reuters, that Pizza Hut generated about 12% of Yum!’s revenue in 2025 and had posted declining U.S. comparable sales for 10 consecutive quarters.<\/p>\n
Yum! had been evaluating strategic alternatives for Pizza Hut, including a potential sale, as the chain worked to reverse its sales slump.<\/p>\n
Pizza Hut says it will go by “Hut” for the next 25 weeks, coinciding with the 2026 NFL season.<\/p>\n
LongRange emerged as a potential buyer after Apollo Global Management and Sycamore Partners were also reported to have explored bids for Pizza Hut.<\/p>\n
Yum! said earlier this month that the sale remained on track to close in August.<\/p>\n
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The “Hut” branding, however, isn’t permanent. After its 25-week football promotion ends, Pizza Hut is expected to return to the name consumers have known for decades.<\/p>\n
FOX Business’ Bradford Betz contributed to this report.<\/p>\n
#Pizza #Hut #change #puts #spin #iconic #brand #NFL #season<\/p>\n","protected":false},"excerpt":{"rendered":"
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