<\/p>\n
Samsung Electronics was ordered to pay Swatch Group AG $11.6 million for failing to prevent apps that mimicked the Swiss company\u2019s luxury brands such as Breguet, Longines and Omega on its own smartwatch displays.<\/p>\n
The High Court\u2019s trademark ruling, published Wednesday, came after the Swiss watchmaker sought about $170 million from the Korean technology giant for displaying the Swatch brands. Samsung argued at trial that the damages weren\u2019t worth more than about $300.<\/p>\n
\u201cUse of the Swatch Group brands on Samsung\u2019s supermarket shelves, downloadable for nothing or for little money, is to my mind very damaging,\u201d Judge Marcus Smith said in the ruling. \u201cThe low price is demeaning of the brands the Swatch Group seek to promulgate.\u201d<\/p>\n
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A previous judgement found Samsung had infringed the Swiss watchmaker\u2019s trademarks by allowing designs that replicated the appearance of Swatch Group watches for digital watch displays on its app store between 2015 and 2019.<\/p>\n
\u201cWe are carefully considering the High Court\u2019s judgement and will consider all possible countermeasures, including an appeal,\u2019 a Samsung spokesperson said.<\/p>\n
Swatch Group carefully curated and promoted its brands over decades, which formed a critical part of their business, the judge said. \u201cIt is quite clear that Samsung does not value the marks as such, and considers that they make no real marginal difference to its offering to consumers,\u201d Smith said.<\/p>\n
The judge assessed the damages at $11.6 million after factoring in royalties on about 160 000 downloads of the infringing watch-face apps in Europe.<\/p>\n
\u201cSamsung repeatedly attempted to downplay the scale and significance of the infringements by trivialising the compensation owed to the Swatch Group\u2019s well-known brands,\u201d a Swatch Group spokesperson said. A separate proceedings brought by the same 10 brands of the Swatch Group against Samsung are pending in a US Court, it said.<\/p>\n
\u00a9 2026 Bloomberg<\/p>\n
#Samsung #ordered #pay #Swatch #11.6m #copied #smartwatch #apps<\/p>\n","protected":false},"excerpt":{"rendered":"
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