<\/p>\n
Nine months after returning to the South African fast-food landscape, Scooters Pizza is accelerating its national footprint, reaching its 10th store and targeting 20 operating outlets by 30 November.<\/p>\n
Following the opening of its first return-to-market outlet in Melville on 21 October 2025, the brand has established a 10-store presence across Gauteng, Limpopo, and the Western Cape.<\/p>\n
Read: Scooters Pizza makes a comeback after 10 years<\/p>\n
To support its operational expansion, it has partnered with former Nando\u2019s franchisee Vernon Marais as master franchise holder for the Western Cape and KwaZulu-Natal (KZN).<\/p>\n
Marais, who previously owned eight Nando\u2019s outlets, brings operational expertise and infrastructure through his last-mile delivery platform, Skedadel, which handles approximately 100 000 deliveries per month for major fast-food brands.<\/p>\n
Read: Franchising touted as untapped engine for SA\u2019s economic recovery<\/p>\n
Detailing the strategic appointment and regional focus, the company notes: \u201cComing back to KZN isn\u2019t nostalgia, it\u2019s where we\u2019re seeing some of the strongest pull: of the 1 200+ franchise enquiries we\u2019ve had since relaunching in October 2025, more than 250+ have come from KZN alone and another 400+ from Western Cape.\u201d<\/p>\n
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\u201cWe\u2019ll be bringing that technology and delivery capacity into Scooters, which is a materially stronger delivery asset than our current in-house system, particularly for the Western Cape and KZN rollout.\u201d<\/p>\n
Expansion plans and pipeline<\/p>\n
The brand recently expanded into the Western Cape, opening an outlet at Stadium on Main in Claremont and beginning shopfitting at its Parow site on Voortrekker Street.<\/p>\n
Activity snapshot:<\/p>\n
Active footprint (10 stores): Melville, Rosebank, Elspark, Edenvale, Alberton, Dalview and Waverley (Gauteng), Phalaborwa (Limpopo), and Claremont and Parow (Western Cape).
\nNear-term target (by 30 November): Opening in Rustenburg in September, expanding in Pretoria, and launching its first KZN outlets in Ballito and Umhlanga to reach 20 stores.
\nLong-term objective: Scaling to 50 national outlets by November 2027, with a five-year target of 35 stores across KZN.<\/p>\n
Franchise model and financial terms<\/p>\n
The revived chain has structured its franchise economics to lower the capital requirements and ongoing fees for owner-operators, completely severing historical ties with prior corporate structures.<\/p>\n
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Listen\/read:\u00a0Carlo Gonzaga \u2013 CEO, Taste Holdings<\/p>\n
\u201cIn 2016, once Taste Holdings had converted the brand to Domino\u2019s, I approached them to try and acquire the Scooters trademark myself \u2013 they refused at the time,\u201d says group CEO Juan Engelbrecht.<\/p>\n
\u201cIt was only in early 2025 that I was able to independently secure the trademarks, trading name and a caveat over Scooters Pizza (Pty) Ltd.<\/p>\n
\u201cSo beyond the trademarks, there\u2019s no ownership, operational or management link to Taste Holdings at all \u2013 this is a new company, with a new management team, built from scratch.\u201d<\/p>\n
Key structural and commercial terms include:<\/p>\n
Setup costs: Starting from R1.6 million, positioned at R500 000 to R1 000 000 below conventional industry benchmarks;
\nFee structure: Combined royalties and marketing contributions reduced from 12% to 9% (comprising a 6% management royalty and 3% national marketing contribution);
\nSupply chain: Operates without a central kitchen model, enabling franchisees to procure quality inputs directly without corporate supply markups; and
\nDelivery channel: In-house delivery fleet generates 10% to 20% of store revenues, supported by its signature 39-minute delivery guarantee and the upcoming rollout of its \u2018Pizza Perks\u2019 customer loyalty programme.<\/p>\n
Read:\u00a0Pizza wars<\/p>\n
#Scooters #Pizza #targets #stores #November<\/p>\n","protected":false},"excerpt":{"rendered":"
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