{"id":1601,"date":"2026-03-17T05:16:59","date_gmt":"2026-03-17T05:16:59","guid":{"rendered":"https:\/\/stock999.top\/?p=1601"},"modified":"2026-03-17T05:16:59","modified_gmt":"2026-03-17T05:16:59","slug":"sasfin-wealth-rebrands-to-otto1890-after-strategic-reset","status":"publish","type":"post","link":"https:\/\/stock999.top\/?p=1601","title":{"rendered":"Sasfin Wealth rebrands to Otto1890 after \u2018strategic reset\u2019"},"content":{"rendered":"<p><\/p>\n<p>Sasfin Holdings is repositioning itself around two core businesses \u2013 a rebranded investment business, Otto1890, and equipment finance lender Sunlyn.<\/p>\n<p>Speaking at a media roundtable on Monday, Sasfin chief executive Michael Sassoon and wealth division CEO Erol Zeki outlined how the group has reshaped itself after delisting from the JSE at the end of 2024 and winding down most of its banking operations.<\/p>\n<p>Read:<br \/>Sasfin set to depart the JSE [Jul 2024]<br \/>Sasfin rejects R4.8bn claim from Sars [Feb 2024]<br \/>Sars targets Sasfin over dealings with alleged \u2018Gold Mafia\u2019 clients [Feb 2024] <\/p>\n<p>An important part of its \u201cstrategic reset\u201d is to rebrand its wealth business as Otto1890, the newly named investment management business that traces its origins back to a brokerage founded on the JSE in 1890.<\/p>\n<p>Zeki says the rebrand reflects both the heritage of the business and its evolution from a stockbroking operation into a broader investment specialist.<\/p>\n<p>\u201cReally, what\u2019s happened is that this business goes back to 1890 when Otto Pollak, a member of the JSE, established the business,\u201d he says.<\/p>\n<p>Over time, that operation evolved through mergers and acquisitions before Sasfin acquired the Frankel Pollak business in 1999 and integrated it into its banking group.<\/p>\n<p>During the past 25 years, the division has transformed from a JSE-focused brokerage into a diversified investment management platform serving private clients, corporates and institutions.<\/p>\n<p>Zeki says the wealth business manages and advises on more than R100 billion in assets across local and offshore markets and employs more than 70 investment professionals covering multiple asset classes.<\/p>\n<p>The rebranding process began once it became clear that Sasfin would shift to an investment holding company structure with separate operating businesses.<\/p>\n<p>\u201cUltimately where we were headed was Sasfin as an investment holding company and that the existing investments \u2013 both Sunlyn and what is today Sasfin Wealth \u2013 would continue as standalone businesses,\u201d he says.<\/p>\n<p>Rental finance<\/p>\n<p>The second pillar of the group is Sunlyn, the long-standing rental finance operation that provides funding for equipment purchases by businesses, particularly small and medium enterprises (SMEs).<\/p>\n<p>Sassoon says the business has deep roots in the group, dating back to the late 1980s, and has historically been funded through securitisation structures.<\/p>\n<p>\u201cWe are rebranding our rental finance business as Sunlyn,\u201d he says. \u201cThat brand has been in the market for at least 20 years.\u201d<\/p>\n<p>ADVERTISEMENT<\/p>\n<p>CONTINUE READING BELOW<\/p>\n<p>Read: African Bank seals R3.2bn deal with Sasfin<\/p>\n<p>Sunlyn operates as a non-bank lender and focuses on financing equipment and other productive assets used by businesses. The unit secured about R2 billion in funding last year to support new lending.<\/p>\n<p>Sassoon says the division plays an important role in supporting the SME sector and job creation.<\/p>\n<p>Even during Sasfin\u2019s most active period as a banking group, the wealth and rental finance businesses together accounted for the majority of the group\u2019s income.<\/p>\n<p>\u201cThese two businesses represented more than 70% of our income,\u201d Sassoon says.<\/p>\n<p>Exit from banking<\/p>\n<p>The group\u2019s repositioning follows a turbulent period that forced Sasfin to abandon its ambitions as a business and commercial bank.<\/p>\n<p>According to Sassoon, the group was already facing structural pressures common to smaller banks in South Africa before the crisis that ultimately triggered the reset.<\/p>\n<p>\u201cTier 2 banking has become very, very complicated in South Africa,\u201d he says.<\/p>\n<p>He points to a series of consolidations in the sector, including the sale of Mercantile Bank to Capitec, Grindrod Bank to African Bank, and Bank of Athens to Access Bank.<\/p>\n<p>\u201cAlmost all of our peers in the Tier 2 banking space \u2013 businesses with equity based on less than R5 billion \u2013 are no longer or want to exit the banking sector,\u201d he says.<\/p>\n<p>Sasfin had initially tried to expand its banking operations, investing in digital SME banking platforms and lending businesses.<\/p>\n<p>However, the strategy was disrupted in 2022 after investigations uncovered a criminal syndicate operating in the bank\u2019s foreign exchange unit.<\/p>\n<p>Sassoon says the activity involved only 19 clients and generated about R15 million in income over several years, representing less than 0.5% of the group\u2019s annual revenue.<\/p>\n<p>ADVERTISEMENT:<\/p>\n<p>CONTINUE READING BELOW<\/p>\n<p>The matter triggered regulatory investigations, significant fines from the South African Reserve Bank and a R4.8 billion damages claim from the South African Revenue Service (Sars), which alleged negligence by the bank.<\/p>\n<p>Sasfin disputes the allegations and is defending the claims.<\/p>\n<p>Read:<br \/>Sasfin fined R210m for \u2018historic non-compliance\u2019 [Aug 2024]<br \/>Sars hails court ruling as key step in R5.3bn case against Sasfin<\/p>\n<p>The high court recently upheld an exception brought by Sasfin, effectively dismissing Sars\u2019s main claims, according to Sassoon.<\/p>\n<p>However, the group concluded that continuing as a bank was no longer viable.\u00a0It therefore exited most of its lending activities, converting its loan book into cash and repaying depositors.<\/p>\n<p>\u201cThe only way to protect depositors in this instance was to settle them,\u201d Sassoon says.\u00a0\u201cAs of today, we have no depositors left.\u201d<\/p>\n<p>Read: Sasfin apologises for \u2018criminal activity\u2019 in its former forex business [Oct 2024]<\/p>\n<p>No plans to relist\u00a0<\/p>\n<p>The restructuring culminated in Sasfin delisting from the JSE at the end of 2024 and transforming into an investment holding company.<\/p>\n<p>Sassoon says the group is not currently planning to return to the market.<\/p>\n<p>\u201cI always thought that to be listed you needed a free float of about R2 billion,\u201d he says. \u201cIf I were to do that calculation again today, I\u2019d say you probably need a free float of about R5 billion.\u201d<\/p>\n<p>That would imply a market capitalisation of at least R10 billion for a tightly held business \u2013 well above Sasfin\u2019s current scale.<\/p>\n<p>For now the focus is firmly on building Otto1890 and Sunlyn as standalone financial services businesses.<\/p>\n<p>\u201cWe\u2019ve moved out of this three-year phase fighting this existential threat,\u201d Sassoon says, \u201cand moved into a phase where we\u2019re growing these exceptional businesses.\u201d<\/p>\n<p>                        #Sasfin #Wealth #rebrands #Otto1890 #strategic #reset<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sasfin Holdings is repositioning itself around two core businesses \u2013 a rebranded investment business, Otto1890,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[3677,730,3678,3676,1103,81],"_links":{"self":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/1601"}],"collection":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1601"}],"version-history":[{"count":0,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/1601\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1601"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1601"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1601"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}