<\/p>\n
Lindt plans to lower prices for its chocolate products after it pared back its sales-growth guidance for a second time this year citing subdued consumer confidence.<\/p>\n
The Swiss company is cutting prices for its Christmas offerings and plans to lower them across the board starting from January, Chief Executive Officer Adalbert Lechner said Tuesday on a media call. Lindt earlier revised its full-year 2026 outlook for organic sales growth to a range of 0%\u20132%, down from 4\u20136% previously, having already trimmed it in March.<\/p>\n
The shares slumped as much as 8% in early trading in Zurich, the biggest intraday decline since the March guidance revision. They were down by more than a quarter this year through Monday\u2019s close due to doubts about a recovery in volumes.<\/p>\n
ADVERTISEMENT<\/p>\n
CONTINUE READING BELOW<\/p>\n
The confectionery maker has been grappling with tepid demand in Germany, Switzerland and Austria, as well as increased price sensitivity among customers. A heat wave also weighed on sales in Europe across the chocolate industry during the summer months.<\/p>\n
\u201cA second cut within six months dents Lindt\u2019s reputation for reliable guidance, a key support for its premium valuation,\u201d Vontobel analyst Jean-Philippe Bertschy wrote in a note. \u201cPricing power, long Lindt\u2019s trump card, is now being tested.\u201d<\/p>\n
Lindt, or Chocoladefabriken Lindt & Spruengli AG, expects \u201cpositive volume growth\u201d next year thanks to easing cocoa prices and increased brand investments, Lechner said.<\/p>\n
\u201cWith our hedging strategy, we did not benefit in a big way from lower cocoa prices this year, but we will see a positive impact next year that allows us to do lower price points,\u201d he told reporters.<\/p>\n
Lower prices introduced in August in some of its key markets had already shown \u201cthat there is a direct link to volume development,\u201d he added.<\/p>\n
Lindt is planning to ramp up investments in ice cream equipment for its stores and is considering offering cooled products, he said, warning that \u201cwe have to prepare for hotter temperatures in any summer.\u201d<\/p>\n
\u00a9 2026 Bloomberg<\/p>\n
#Lindt #cut #prices #chocolate #demand #weakens #key #markets<\/p>\n","protected":false},"excerpt":{"rendered":"
Lindt plans to lower prices for its chocolate products after it pared back its sales-growth…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[3793,787,1474,634,22100,166,420,11193],"_links":{"self":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/17128"}],"collection":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17128"}],"version-history":[{"count":0,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/17128\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17128"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17128"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17128"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}