{"id":18186,"date":"2026-10-13T21:43:54","date_gmt":"2026-10-13T21:43:54","guid":{"rendered":"https:\/\/stock999.top\/?p=18186"},"modified":"2026-10-13T21:43:54","modified_gmt":"2026-10-13T21:43:54","slug":"entrepreneur-emma-grede-never-second-guesses-herself-despite-years-of-success-and-a-few-failures","status":"publish","type":"post","link":"https:\/\/stock999.top\/?p=18186","title":{"rendered":"Entrepreneur Emma Grede never second guesses herself, despite years of success\u2014and a few failures"},"content":{"rendered":"

<\/p>\n

Entrepreneur Emma Grede attributed her ability to keep brands relevant to her complete assuredness in her intuition, which was honed in the expanses of her triumphs\u2014and failures.<\/p>\n

\u201cI don\u2019t second guess myself,\u201d she said at the Fortune Most Powerful Women Summit in Santa Barbara, California on Tuesday. \u201cI think a lot of us have that skill, but we talk ourselves out of it, and we second guess ourselves a lot. One of the most expensive habits that we have as women is waiting until we\u2019re ready.\u201d<\/p>\n

Grede told Most Powerful Women editorial director Ellie Austin that she has fine tuned the ability to try something out and has failed so many times that \u201cit stopped mattering\u201d and doesn\u2019t hold her back. The 44-year-old entrepreneur, who was raised by a single mother in East London and never went to college, is the co-founder and chief product officer of $5 billion shapewear company Skims, as well as an investor and fashion designer, most recently founding Off Season, a luxury sports-fashion brand, alongside designer Kristin Juszczyk.<\/p>\n

Grede\u2019s intuition is what led Skims to release a series of unexpected products, including a push-up bra with a raised nipple detail. Initially seen as provocative, the bra actually serves the purpose of affirming women who have gotten breast reconstruction surgery after a mastectomy, Grede said. While some products like black thongs are meant to meet a demand for the many women who don\u2019t have one, others, like a face sculpt wrap, are meant to create, occupy, and own a new market.<\/p>\n

\u201cOne of my special sauces is to go in and say, \u2018Well, how do you take a problem that exists within this and make it make sense for a new generation of customers?\u2019\u201d Grede said.<\/p>\n

\u201cSo much of what I do is not brain surgery,\u201d she added. \u201cIt\u2019s about making things 1% better. It\u2019s about taking existing markets, but really paying attention and really being focused on the excellence of products.\u201d<\/p>\n

Grede has worked to share her insights with other women, including in her book Start With Yourself: A New Vision for Work & Life, warning that too much advice to other women is feel-good, rather than practical and effective.<\/p>\n

\u201cWhat I\u2019m not doing is trying to make people feel comfortable,\u201d she said. \u201cI\u2019m talking about the reality of what I do, and so I actually think that so much of what\u2019s out there, specifically in women\u2019s media, is to make women feel better.\u00a0<\/p>\n

\u201cAnd I\u2019m interested in that because I\u2019m a results-oriented person. I\u2019m an operator, and so I talk about the truth and the quality it is to operate in my life. I\u2019ve never been shy about saying this is what I had to do. These are the sacrifices that I had to make. These are the trade-offs in my life. These are the things that I don\u2019t do.\u201d\u00a0<\/p>\n

#Entrepreneur #Emma #Grede #guesses #years #successand #failures<\/p>\n","protected":false},"excerpt":{"rendered":"

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