<\/p>\n
Retailer Clicks has overhauled its ClubCard proposition with instant 10% savings on more than 2 500 health, beauty and wellness products.<\/p>\n
The move follows rival Dis-Chem\u2019s relaunch of its loyalty programme as \u2018Better Rewards\u2019 in October 2025.<\/p>\n
Read:
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New threat looms for Clicks and Dis-Chem<\/p>\n
The Better Rewards programme also sees shoppers receiving 10% off on more than 180 brands (more than 10 000 products), with additional boosts for Capitec clients, Dis-Chem insurance customers or those who use the pharmacy.<\/p>\n
This is one of the biggest changes Clicks has made to its loyalty programme in years. Earlier in 2026, it changed the cashback cycle to a monthly one (from every two months).<\/p>\n
Rivalry<\/p>\n
The two rewards offerings look incredibly similar (right down to the yellow logos used to denote the savings), and the move speaks to the intensifying competition between the two pharmacy groups.<\/p>\n
Dischem\u2019s Better Rewards programme is effectively \u2018collectively funded\u2019 by participating suppliers and the retailer. Image: Supplied<\/p>\n
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Both have shifted into areas where the other had traditionally been strong (Dis-Chem\u2019s push to open smaller stores, for example, and Clicks\u2019s renewed focus on attracting dispensary clients).<\/p>\n
Clicks acquired 800 000 new ClubCard members in the six months to February. Image: Supplied<\/p>\n
Clicks has introduced two additional banking partners, Standard Bank and Absa.<\/p>\n
Standard Bank uCount Rewards or Absa Rewards members can now earn up to 30% on their health and beauty purchases. It has an existing longstanding partnership with FNB (eBucks).<\/p>\n
Clicks has not yet explained how this discount model is funded, but rival Dis-Chem did earlier this year. It is highly likely that they operate in very comparable ways.<\/p>\n
Dis-Chem\u2019s discount model<\/p>\n
At its 2026 results presentation, Dis-Chem CEO Rui Morais explained how it built its new programme off learnings from \u2018Extra Rewards\u2019, which was \u201can instant discount programme at point of sale that was centred at [its] policyholder base\u201d.<\/p>\n
Effectively, the Better Rewards programme is \u201ccollectively funded\u201d by participating vendors (suppliers) and the retailer.<\/p>\n
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Just \u201crepurposing some of the funding that was assigned to benefit points and paid out to partner associations directly into the Better Rewards basket\u201d gets the base discount to 10%.<\/p>\n
\u201cThe brands that were selected to be part of the Better Rewards programme were selected as a function of their commoditised nature, the value of the brand participating and the importance of that brand and that product in the health basket of a South African consumer.\u201d<\/p>\n
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Before the introduction of Better Rewards, the group saw sales growth of 83% \u2013 with this accelerating in the 17 weeks under the new model.<\/p>\n
\u201cOf course, the 9.2% is highly discounted. If you think about the contribution of Better Reward brands to total front shop trade, it\u2019s significant.\u201d<\/p>\n
Participating brands saw value growth increase from 6.1% (prior) to 11.8%, with volume up from 5.7% to 18.7%.<\/p>\n
Morais says this is driving market share gains for the group.<\/p>\n
\u201cWhat you have is effectively a fully funded programme as a function of vendor participation in the way that we\u2019ve reimagined the use of what was being paid out under the Benefit programme and to participating partners.\u201d<\/p>\n
ClubCard \u2018incredibly important\u2019 to Clicks\u00a0<\/p>\n
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Clicks has 12.9 million active ClubCard holders and acquired 800\u00a0000 new members in the six months to February.<\/p>\n
This base has more than doubled in the last decade.<\/p>\n
In the six months, it paid back R527 million to members.<\/p>\n
Basket sizes of ClubCard members are roughly double that of shoppers who aren\u2019t and the split is weighted to nearly 70% female.<\/p>\n
Read:
Clicks cashes in on health and beauty demand
Clicks nears 1 000 stores as earnings climb 14%
Clicks takes majority stake in ARC Store for R507m<\/p>\n
The proposition is incredibly important to the retailer, with these members comprising 83.7% of sales. Sales of items on promotion now make up 47.8% of turnover.<\/p>\n
The core ClubCard benefit remains \u2013 members earn 2% cashback on qualifying purchases (4% for Baby Club or seniors on Wednesdays).<\/p>\n
Share prices of the two groups over the past decade<\/p>\n
#Clicks #tweaks #ClubCard #offer #counter #DisChem #rewards #threat<\/p>\n","protected":false},"excerpt":{"rendered":"
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