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Evercore ISI Senior Managing Director Mark Mahaney analyzes Amazon and Duolingo on ‘Varney & Co.’<\/p>\n
Amazon is reportedly developing a new smartphone more than a decade after scrapping its Fire Phone, with plans for an AI-driven device integrated with Alexa and its broader services ecosystem.<\/p>\n
The tech giant’s new effort is called “Transformer” and is being developed within the company’s devices and services unit, according to Reuters, citing four people familiar with the project.<\/p>\n
The outlet said the new phone could be a mobile personalization device able to sync with the voice assistant platform Alexa.<\/p>\n
Details about the anticipated price of the phone, along with Amazon’s financial commitment to the project and revenue projections, were not immediately clear.<\/p>\n
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The Amazon logo is displayed on the fa\u00e7ade of Amazon Germany\u2019s headquarters in Parkstadt Schwabing, Munich, Bavaria, Jan. 27, 2026. (Matthias Balk\/picture alliance via Getty Images \/ Getty Images)<\/p>\n
Sources told Reuters the project’s timeline is also unclear, noting it could still be scrapped.<\/p>\n
An Amazon spokesperson declined to comment to Reuters. Fox Business has reached out to Amazon for comment.<\/p>\n
Amazon introduced the Fire Phone in 2014, packaging the product with a free year of Amazon Prime.<\/p>\n
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Amazon is reportedly developing a new AI-driven smartphone integrated with Alexa, marking a potential return to the highly competitive mobile market. (fizkes\/iStock\/Getty Images Plus \/ Getty Images)<\/p>\n
While the smartphone was launched with a lot of hype, it received\u00a0mixed reviews with complaints ranging from a lackluster operating system to its\u00a0high price, which was initially $649.<\/p>\n
The company canceled the smartphone after just 14 months, taking a $170 million charge for unsold inventory, Reuters reported.<\/p>\n
Apple and Samsung together commanded about 40% of global smartphone sales last year, according to Counterpoint Research, a market Amazon would now be reentering with its reported new device.<\/p>\n
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The logo of Amazon’s Alexa+ is displayed on a screen during an Amazon Devices launch event in New York City Feb. 26, 2025. (Reuters\/Brendan McDermid \/ Reuters)<\/p>\n
According to Reuters, the new smartphone would include personalization features that would allow users to easily access Amazon.com, Prime Video and food delivery apps like Grubhub.<\/p>\n
The project is focused on integrating artificial intelligence into the device, which could eliminate the need for traditional app stores, the outlet added.<\/p>\n
Reuters contributed to this report.<\/p>\n
#Amazon #reportedly #reviving #smartphone #decade #Fire #Phone #flop<\/p>\n","protected":false},"excerpt":{"rendered":"
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