{"id":19941,"date":"2026-11-07T04:26:54","date_gmt":"2026-11-07T04:26:54","guid":{"rendered":"https:\/\/stock999.top\/?p=19941"},"modified":"2026-11-07T04:26:54","modified_gmt":"2026-11-07T04:26:54","slug":"ferraris-luce-was-ridiculed-now-the-ev-is-sold-out-for-2027-and-buyers-havent-even-driven-it-yet","status":"publish","type":"post","link":"https:\/\/stock999.top\/?p=19941","title":{"rendered":"Ferrari\u2019s Luce was ridiculed. Now the EV is sold out for 2027, and buyers haven\u2019t even driven it yet"},"content":{"rendered":"

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Ferrari\u2019s first electric car sparked ridicule when it was unveiled on May 25. It was called any and everything from a \u2018Magic Mouse on wheels\u2019 to a dishwasher or microwave, and even considered a late April Fool\u2019s joke by some fans. Even a former Ferrari president and chairman hoped the company would take off the prancing horse emblem from the Luce, saying Ferrari was \u201crisking the destruction of a myth.\u201d\u00a0<\/p>\n

It looks like that ridicule hasn\u2019t stopped buyers: Ferrari\u2019s Luce, with a $560,800 starting price, has a buyer for every car Ferrari plans to build in 2027, and wealthy buyers are lining up for the glass-roofed EV before they even get the chance to test drive it. CEO Benedetto Vigna told analysts on Ferrari\u2019s Q3 earnings call on Tuesday that Luce deliveries for 2027 are all spoken for despite client test drives being planned for early next year.\u00a0<\/p>\n

\u201cAll the Luces that we plan to sell next year, basically, are all allocated, so if someone comes, he has to wait one year to get the cars,\u201d Vigna said, though he didn\u2019t mention how many units were sold.\u00a0<\/p>\n

Vigna also said Ferrari holding more than 50 local premieres and private viewings across the U.S., Europe, Middle East, and Asia Pacific has helped express Luce\u2019s \u201cuniqueness better than any digital experience.\u201d\u00a0<\/p>\n

The early interest for Luce is a reversal from its rocky debut, when Ferrari shares fell by as much as 8% and analysts wondered whether the car\u2019s unconventional design\u2013larger wheels, more rounded surfaces, and four doors\u2013rattled investors who valued Ferrari for its luxurious visual identity.<\/p>\n

\u201cWhile the vehicle promises performance consistent with Ferrari\u2019s standards, investors appeared underwhelmed by its exterior design,\u201d Rella Suskin, an equity analyst at Morningstar, wrote in a note after the release. \u201cFerrari\u2019s design identity is an important component of its brand equity, supporting scarcity, pricing power, and aspirational desirability.\u201d\u00a0<\/p>\n

But Vigna, who enlisted LoveFrom, the firm founded by former Apple design chief Jony Ive, to build Luce, has defended his breakaway from tradition. He told analysts on the Feb. 10 Q4 2025 earnings call that Luce wouldn\u2019t please everyone, but that it\u2019s still a Ferrari car first and EV second.\u00a0<\/p>\n

\u201cWhat I can tell you, I can guarantee you is that we will not sell this car to people that do not want the car,\u201d he said. \u201cBecause this is a car, Ferrari Luce, that is also electric. It\u2019s not an electric car.\u201d<\/p>\n

Ferrari is also taking a gamble with Luce as its competitors are reconsidering their EV ambitions because of weaker demand. Lamborghini scrapped its plan to roll out its first fully electric car in 2028, and Porsche\u2014which announced its first electric sports car Taycan seven years before Ferrari\u2013is reportedly planning to end Taycan\u2019s production by 2030. But Ferrari is pressing ahead with Luce\u2014Italian for \u201clight\u201d\u2014which Vigna described as \u201cilluminating the path ahead\u201d for the brand.\u00a0<\/p>\n

This innovation also comes as Ferrari\u2019s core business continues to grow. The carmaker reported \u20ac1.9 billion in Q3 revenue, up 7% from a year earlier, and \u20ac563 million in operating profit, fueled partly by buyers spending more to customize their cars. CFO Antonio Picca Piccon told analysts personalization made up more than 21% of total revenues from cars and spare parts, which he said \u201cexceeded our expectations.\u201d<\/p>\n

Ferrari did not respond to Fortune\u2019s request for comment.<\/p>\n

#Ferraris #Luce #ridiculed #sold #buyers #havent #driven<\/p>\n","protected":false},"excerpt":{"rendered":"

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