{"id":2085,"date":"2026-03-23T07:38:26","date_gmt":"2026-03-23T07:38:26","guid":{"rendered":"https:\/\/stock999.top\/?p=2085"},"modified":"2026-03-23T07:38:26","modified_gmt":"2026-03-23T07:38:26","slug":"irn-bru-zero-rebrand-targets-low-sugar-market-daily-business","status":"publish","type":"post","link":"https:\/\/stock999.top\/?p=2085","title":{"rendered":"Irn-Bru Zero rebrand targets low sugar market \u2013 Daily Business"},"content":{"rendered":"<p>            <\/p>\n<p>Irn-Bru Zero is being marketed nationwide<\/p>\n<p class=\"has-medium-font-size\">AG Barr has launched a rebranded Irn-Bru Zero, formerly Irn-Bru Xtra, to better communicate its zero sugar offering and drive sales across the UK. <\/p>\n<p class=\"has-medium-font-size\">The launch is supported by expanded distribution and availability across the UK,\u00a0and UK-wide advertising and social media campaigns.<\/p>\n<p class=\"has-medium-font-size\">The low-calorie carbonates market accounts for 50% of category sales and is growing faster than higher-calorie options. <\/p>\n<p class=\"has-medium-font-size\">Irn-Bru Zero, the UK\u2019s third biggest flavoured carbonates brand, currently represents about 20% of the brand\u2019s annual sales, and this rebranding is the first in its ten-year history, with the liquid remaining unchanged.<\/p>\n<p class=\"has-medium-font-size\">Kenny Nicholson, Irn-Bru brand director said: \u201cThe new Irn-Bru Zero design and rebranding performed strongly in consumer testing, with research indicating an increase in purchase intent from non-drinkers of the brand, and we are excited about driving sales supported by our UK-wide campaign and expanded distribution.\u201d<\/p>\n<p>           \t            #IrnBru #rebrand #targets #sugar #market #Daily #Business<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Irn-Bru Zero is being marketed nationwide AG Barr has launched a rebranded Irn-Bru Zero, formerly&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[4923,272,306,4924,4925,33,4926,4927,956],"_links":{"self":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/2085"}],"collection":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2085"}],"version-history":[{"count":0,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/2085\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}