![](\"https:\/\/static.foxbusiness.com\/foxbusiness.com\/content\/uploads\/2026\/03\/ken-griffey-jr-ceo-water.png\")
<\/p>\n <\/p>\n
As the 2026 MLB season gets underway, Baseball Hall of Famer Ken Griffey Jr. teamed up with Primo Brands as it brings together its six regional water brands for the first time to deliver a key healthy hydration message.<\/p>\n
With the 2026 MLB season getting started on Wednesday night, baseball\u2019s first “CEO of H2O” has been appointed by Primo Brands, and it happens to be one of the smoothest swinging players of all time.\u00a0<\/p>\n
Primo Brands, a leading North American branded beverage company whose water brands serve as the official water of MLB for the third straight season, has appointed Ken Griffey Jr., the National Baseball Hall of Fame outfielder who belted 630 home runs throughout his storied career, as the “CEO of H2O” in its new national campaign.\u00a0<\/p>\n
The new campaign marks the first time all six of its regional spring water brands \u2013 Arrowhead Spring Water (West Coast), Poland Spring Water (Northeast), Ice Mountain Spring Water (Midwest), Deer Park Spring Water (Southeast, Mid-Atlantic), Ozarka Spring Water (Texas) and Zephyrhills Spring Water (Florida) \u2013 come together to celebrate America\u2019s pastime.\u00a0<\/p>\n
CLICK HERE FOR MORE SPORTS COVERAGE ON FOXBUSINESS.COM<\/p>\n
Baseball Hall of Famer Ken Griffey Jr. pitches healthy hydration in a new campaign from Primo Brands, with the campaign marking the third consecutive year that Primo Brands\u2019 water brands are the Official Water of Major League Baseball, and the first (Primo Brands \/ Fox News)<\/p>\n
The premise of the campaign is to elevate healthy hydration as millions of fans return to their respective ballparks to watch their favorite teams all season long. Whether in the stands, or watching at home, hydration is key, and Griffey is excited to lead the charge in his new role.\u00a0<\/p>\n
“I\u2019m so excited for fans to see what I\u2019m working on with Primo Brands,” Griffey said in an exclusive statement to FOX Business. “Healthy hydration is critical for the players on the field, the young people working to get better at the sport, and the fans in the stands. It\u2019s an honor to be the first ever Baseball CEO of H2O. I\u2019ll be working with Primo to tell that hydration story through all of their regional spring water brands all over the country.<\/p>\n
WUNDERFAN APP REWARDS SPORTS FANS FOR WATCHING, ATTENDING GAMES AND ENGAGING WITH THEIR FAVORITE TEAMS<\/p>\n
Ticker Security Last Change Change % PRMB PRIMO BRANDS 18.42 -0.09
\n -0.49%<\/p>\n
“Today is the start, but there will be much more throughout the season \u2013 follow along with Primo to see how we\u2019re promoting healthy hydration all season long.”<\/p>\n
Throughout the MLB season, Griffey will be engaging with fans across social platforms, sharing fun trivia for a chance to win monthly prizes, and of course, making a special red carpet appearance during MLB All-Star Week. This year\u2019s festivities will take place in Philadelphia at Citizens Bank Park.<\/p>\n
A 30-second national ad will also be shown, as Griffey puts together the ultimate spring water team through Primo Brands’ roster.\u00a0<\/p>\n
Hall of Famer Ken Griffey Jr. is introduced during the National Baseball Hall of Fame and Museum Induction Ceremony at Clark Sports Center on July 27, 2025, in Cooperstown, New York. (Mary DeCicco\/MLB Photos)<\/p>\n
“Our brands are woven into communities across America, just like Baseball,” said Kheri Tillman, chief marketing officer of Primo Brands.\u00a0“In our third year as the Official Water of MLB, we’re unveiling a national campaign that gives passionate Baseball fans across the country something to celebrate: healthy hydration from regional springs, and the return of one of the greatest in the game, Ken Griffey Jr., as Baseball\u2019s CEO of H2O.” \u00a0<\/p>\n
Uzma Rawn Dowler, CMO and senior vice president of global corporate partnerships with MLB, added: “By uniting its regional spring water portfolio and tapping a baseball icon like Ken Griffey Jr., Primo Brands is showing it knows how to bring energy and authenticity to our partnership. We\u2019re excited to continue telling the Primo Brands story through a baseball lens on our platforms while celebrating the role hydration plays in the game.”<\/p>\n
Baseball\u2019s first CEO of H2O, Hall of Famer Ken Griffey Jr., pitches healthy hydration in a new campaign from Primo Brands. (Primo Brands)<\/p>\n
GET FOX BUSINESS ON THE GO BY CLICKING HERE<\/p>\n
As the New York Yankees and San Francisco Giants kick off the 2026 MLB season on Wednesday night in the Bay Area, Griffey and Primo Brands will be working together to celebrate healthy hydration for players and fans like it\u2019s a walk-off home run.<\/p>\n
Follow Fox News Digital\u2019s\u00a0sports coverage on X\u00a0and subscribe to\u00a0the Fox News Sports Huddle newsletter.<\/p>\n
#Ken #Griffey #leads #Primo #Brands #national #MLB #hydration #campaign<\/p>\n","protected":false},"excerpt":{"rendered":"
As the 2026 MLB season gets underway, Baseball Hall of Famer Ken Griffey Jr. teamed…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[2],"tags":[3039,375,5564,5566,5563,1785,5547,1786,5565],"_links":{"self":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/2375"}],"collection":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2375"}],"version-history":[{"count":0,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/2375\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2375"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2375"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}