{"id":2570,"date":"2026-03-28T19:45:28","date_gmt":"2026-03-28T19:45:28","guid":{"rendered":"https:\/\/stock999.top\/?p=2570"},"modified":"2026-03-28T19:45:28","modified_gmt":"2026-03-28T19:45:28","slug":"actors-union-is-bargaining-for-tilly-tax-on-ai-film-characters","status":"publish","type":"post","link":"https:\/\/stock999.top\/?p=2570","title":{"rendered":"Actors union is bargaining for \u2018Tilly tax\u2019 on AI film characters"},"content":{"rendered":"

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As adoption of artificial intelligence in the US outpaces efforts to regulate it, organized labor is providing an important check on how the technology gets used, according to the head of the Hollywood actors\u2019 union.<\/p>\n

\u201cCollective bargaining has been the fastest and most effective way for the regulation of AI technology,\u201d SAG-AFTRA Executive Director Duncan Crabtree-Ireland said Thursday at an AFL-CIO workers\u2019 summit in Washington.\u00a0<\/p>\n

AI usage is a key issue in SAG-AFTRA\u2019s ongoing negotiations of a new contract with Hollywood studios. The existing agreement expires in June. Crabtree-Ireland said the union is focused on limiting the use of AI performers, including digital replicas of human actors and \u201csynthetic\u201d characters that do not correspond to real people. A so-called \u201cTilly tax\u201d \u2014 named for controversial AI actress\u00a0Tilly Norwood\u00a0\u2014 would levy a fee on \u201csynthetic\u201d performers to make using them cost as much as using real actors.<\/p>\n

\u201cWe\u2019ve got to make sure the economic incentives drive work for humans,\u201d Crabtree-Ireland said.<\/p>\n

SAG-AFTRA secured several AI-related protections for its members, including requirements that studios obtain informed consent and provide fair compensation for the use of digital replicas, after a 2023 strike that ground Hollywood to a halt for nearly four months.<\/p>\n

Crabtree-Ireland also called on Congress to pass the bipartisan\u00a0NO FAKES Act, which would give people ownership over their own voice and likeness to protect them from unauthorized, AI-generated replicas known as deepfakes.<\/p>\n

In 2001, Fortune first convened \u201cThe Smartest People We Know,\u201d bringing together CEOs and founders, builders and investors, thinkers and doers. Since then, Fortune Brainstorm Tech has been the place where bold ideas collide. From June 8\u201310, we will return to Aspen\u2014where it all began\u2014to mark 25 years of Brainstorm. Register now.
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#Actors #union #bargaining #Tilly #tax #film #characters<\/p>\n","protected":false},"excerpt":{"rendered":"

As adoption of artificial intelligence in the US outpaces efforts to regulate it, organized labor…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[245],"tags":[6001,6002,6004,3519,397,227,6003,3559],"_links":{"self":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/2570"}],"collection":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2570"}],"version-history":[{"count":0,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/2570\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}