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For a while, it seemed that AI was a phase that every business felt they had to offer. But now it seems that AI is in fact becoming a core part of our everyday lives.<\/p>\n
First, it changed how you looked things up online. And now, it could change how you shop online, says Visa.<\/p>\n
In fact, AI-powered shopping increased traffic to U.S. retail sites by 4,700% in 2025, according to Adobe.<\/p>\n
And before you ask: No, I didn\u2019t use AI to write this article.<\/p>\n
AI shopping on the rise<\/p>\n
Businesses are realizing that AI isn\u2019t just about making recommendations or making things faster.<\/p>\n
People are using AI to make decisions.<\/p>\n
And AI is already influencing how people shop. About 40% of Americans have made a purchase they normally would not have even considered after consulting an AI agent or tool, according to the Visa Business-to-AI report.<\/p>\n
Key findings from Visa\u2019s report58% of Americans are comfortable with using AI to compare prices.55% are comfortable with AI applying discounts.38% are comfortable with AI completing a purchase.27% are okay with AI spending money autonomously without limits.60% would not allow AI to make a purchase without approval.<\/p>\n
\u201cCommerce is moving from market-to-human to market-to-machine,\u201d Frank Cooper III, chief marketing officer at Visa, said in a statement.<\/p>\n
The company is dubbing it B2AI, with AI agents taking on the role of evaluating, negotiating, and transactions.<\/p>\n
\u00a0\u201cIn that world, as always, trust becomes the critical infrastructure. If we don\u2019t build it into machine-mediated commerce, adoption stalls,\u201d said Cooper.<\/p>\n
Americans are increasingly turning to AI for shopping help. <\/p>\n
Shutterstock<\/p>\n
AI shopping use brings up trust concerns<\/p>\n
While the survey results show that many Americans are still cautious about giving AI total control of their wallets, businesses are taking note.<\/p>\n
Shopify has rolled out an AI feature that allows shoppers to buy products and check out from e-commerce shops directly through AI tools like ChatGPT. \u00a0<\/p>\n
More retail stocks<\/p>\n
CVS adds a radical new store conceptRoss is betting on shoppers\u2019 love of discountsBeyond Meat has an inventory problem<\/p>\n
There are also AI shopping assistants that can help shoppers find the best prices on items and make recommendations.<\/p>\n
\u201cThe message is unmistakable: People are open to AI acting for them, not instead of them,\u201d said Cooper. \u201cOur findings show that trust is the adoption switch for agentic commerce. Consumers are willing to let AI act on their behalf, but only when they retain visibility, control, and the ability to intervene.\u201d<\/p>\n
The rise of AI agents has also led to more bot use, forcing payment providers like Visa to introduce more guardrails between e-commerce sellers and AI assistants.<\/p>\n
AI trust also differs among generations. The Visa report found that nearly half of Gen Z say they trust payment AI systems, compared to just 20% of Boomers. Meanwhile, half of Gen Z and Millennials using AI shopping assistants have made purchases that they wouldn\u2019t have considered otherwise.<\/p>\n
The findings from Visa echo a similar finding from a YouGov survey. Still, the same survey showed that only 14% would trust AI to place orders for them.<\/p>\n
Related: Agentic AI is coming and most companies are not ready<\/p>\n
#Visa #change #shop<\/p>\n","protected":false},"excerpt":{"rendered":"
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