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Red Lobster is reportedly weighing the return of its popular “Endless Shrimp” promotion as part of a broader push to revive sales following its 2024 bankruptcy.<\/p>\n
The all-you-can-eat deal \u2013 which previously contributed to millions in losses \u2013 could come back as a limited-time offer, possibly as soon as this month, Bloomberg reported, citing sources familiar with the plans.<\/p>\n
A Red Lobster spokesperson told FOX Business the company doesn’t have “anything to announce at this time,” but emphasized that the promotion remains a longtime customer favorite and that the company is closely monitoring guest feedback.<\/p>\n
“Endless Shrimp has long been a Red Lobster guest favorite and one of our most popular promotions for 20 years. We\u2019re always paying attention to what our guests are asking for,” the spokesperson said. “We\u2019re grateful for the enthusiasm and encourage guests to keep sharing their feedback with us. We\u2019re listening.”<\/p>\n
RED LOBSTER CONSIDERING MORE RESTAURANT CLOSURES, CEO SAYS<\/p>\n
A sign is posted on the exterior of a Red Lobster restaurant on April 17, 2024, in Rohnert Park, California.\u00a0 (Justin Sullivan \/ Getty Images)<\/p>\n
Red Lobster filed for Chapter 11 in May 2024 after mounting losses, including fallout from the $20 “Endless Shrimp” deal that was expanded to a permanent menu item in 2023.\u00a0<\/p>\n
The promotion was designed to drive traffic, but demand overwhelmed the offer and strained supply costs.<\/p>\n
In one example, a diner claimed to have eaten 108 shrimp in a single four-hour sitting.<\/p>\n
While it drove strong customer traffic, it also led to roughly $11 million in losses in a single quarter and strained supply costs. For roughly two decades prior, it succeeded as a limited-time offering, according to Bloomberg.<\/p>\n
RED LOBSTER IS BACK; CEO PLOTS FUTURE FOR SEAFOOD CHAIN<\/p>\n
A coconut shrimp dish is displayed for a photograph at a Red Lobster restaurant in Yonkers, New York, on July 24, 2014. (Michael Nagle\/Bloomberg via Getty Images)<\/p>\n
The potential revival comes as Red Lobster works to rebuild momentum about 18 months after emerging from bankruptcy.<\/p>\n
CEO Damola Adamolekun, the former P.F. Chang\u2019s chief who took over in August 2024, is leading a turnaround strategy focused on increasing traffic and modernizing the brand.<\/p>\n
Efforts include trimming the menu by about 20%, introducing new items like lobster bisque and seafood boils and rolling out a revamped in-restaurant experience, according to Bloomberg.<\/p>\n
RED LOBSTER CLEARED TO EXIT CHAPTER 11 BANKRUPTCY PROTECTION<\/p>\n
CEO Damola Adamolekun, the former P.F. Chang\u2019s chief who took over in August 2024, is leading a turnaround strategy focused on increasing traffic and modernizing the brand. (Fortress Investment Group)<\/p>\n
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The company is also reassessing its footprint after closing about 130 locations during bankruptcy, with additional closures still under consideration, Adamolekun told\u00a0The Wall Street Journal in a February interview.<\/p>\n
“There’s a lot of positive signs, but we inherited a very damaged brand, so there’s still work to do to repair all of that,” Adamolekun told the Journal at the time.<\/p>\n
FOX Business’ Eric Revell and Daniella Genovese contributed to this report.<\/p>\n
#Red #Lobster #weighing #Endless #Shrimp #return #bankruptcy #report<\/p>\n","protected":false},"excerpt":{"rendered":"
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