{"id":3506,"date":"2026-04-09T20:53:14","date_gmt":"2026-04-09T20:53:14","guid":{"rendered":"https:\/\/stock999.top\/?p=3506"},"modified":"2026-04-09T20:53:14","modified_gmt":"2026-04-09T20:53:14","slug":"levis-517-jeans-sales-jump-25-thanks-to-love-story-and-the-carolyn-bessette-kennedy-effect","status":"publish","type":"post","link":"https:\/\/stock999.top\/?p=3506","title":{"rendered":"Levi’s 517 jeans sales jump 25% thanks to ‘Love Story’ and the Carolyn Bessette Kennedy effect"},"content":{"rendered":"

<\/p>\n

After spending about a month in the red, shares of Levi Strauss\u00a0jumped\u00a0back into positive territory for the year yesterday, following a strong earnings report that also noted a major milestone: For the first time, direct-to-consumer sales accounted for more than half of the company\u2019s quarterly revenue.<\/p>\n

High-rise, not distressed:\u00a0Overall revenue last quarter increased 14% from the same time last year, buoyed by Levi\u2019s store and website sales, but also by\u00a0wholesale\u00a0revenue. That trend even grew in the US, where Levi\u2019s severed some retail partnerships as it leaned harder into DTC.<\/p>\n

Working in Levi\u2019s favor:<\/p>\n

The company offset tariff pressure by raising prices, which accounted for roughly half of its growth without steering away customers, according to its CFO.<\/p>\n

It lost some dead weight by selling its\u00a0struggling\u00a0khaki brand, Dockers, last month.<\/p>\n

Levi\u2019s has also benefited from the popularity of \u201990s styles like jorts and a\u00a0resurgence\u00a0of country trends (hat tip to Beyonc\u00e9).<\/p>\n

Another pop culture bump:\u00a0The company\u2019s CEO said Levi\u2019s saw a 25%\u00a0spike\u00a0in sales of its 517 jeans, which were a wardrobe staple for Carolyn Bessette and featured in the FX series\u00a0Love Story\u00a0about her and JFK Jr. The show premiered about two weeks before Levi\u2019s quarter ended, meaning viewers wasted no time smashing that \u201cOrder\u201d button.\u2014ML<\/p>\n

This report was originally published by Morning Brew.<\/p>\n

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what\u2019s next for the American economy, Nov. 16-17 in Detroit. Apply here.
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#Levis #jeans #sales #jump #Love #Story #Carolyn #Bessette #Kennedy #effect<\/p>\n","protected":false},"excerpt":{"rendered":"

After spending about a month in the red, shares of Levi Strauss\u00a0jumped\u00a0back into positive territory…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[245],"tags":[7826,7825,1037,6072,7824,229,1035,2176,2177,1331,7619,676,4802],"_links":{"self":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/3506"}],"collection":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3506"}],"version-history":[{"count":0,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/3506\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}