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Between faulty Outlook headaches and a toilet on the fritz that releases \u2026 well, gas into the air, the astronauts aboard NASA\u2019s Artemis II mission may be feeling as if they\u2019re spread a little thin, but that hasn\u2019t stopped them from having a little sweet treat\u2014and creating possibly the world\u2019s best free advertisement in the process.\u00a0<\/p>\n
On April 6, commander Reid Wiseman, pilot Victor Glover, and mission specialists Christina Koch and Jeremy Hansen, the four astronauts aboard the Orion spacecraft, became the farthest humans from Earth since Apollo 13. They broke a 56-year-old distance record; flew behind the far side of the Moon in a total communications blackout; and witnessed a solar eclipse from lunar orbit.\u00a0<\/p>\n
And less than four minutes before any of that history happened, a jar of Nutella stole the entire livestream.<\/p>\n
During the livestream with a countdown of three minutes and 52 seconds before the Artemis II mission broke the Apollo 13 record, a tub of the chocolate-hazelnut spread drifted out of the Orion spacecraft\u2019s kitchen area, rotated lazily in the cabin, and settled label-forward in perfect framing and perfect lighting.<\/p>\n
It was the kind of product shot that would have normally come with a six-figure production budget to stage on Earth. But free product placement came a record-breaking 252,752 miles away from Earth, and the NASA livestream caught every second of it. And Nutella and parent company Ferrero were eating it up.\u00a0<\/p>\n
\u201cWe are over the Moon that the world\u2019s best space explorers chose the world\u2019s best spread,\u201d Michael Lindsey, president and chief business officer, Ferrero North America, told Fortune in a statement.\u00a0<\/p>\n
\u201cLike so many people around the world, we are captivated by the Artemis II mission and inspired by the brilliant teams making it possible. We were over the Moon to see how an unexpected glimpse of Nutella was able to spread a smile to our fans\u2014even in space!\u201d read a statement to Fortune from the Ferrero Group. \u201cWe always knew Nutella is out of this world, now we have proof!\u201d<\/p>\n
On social media, Nutella went nutty over all the excitement surrounding the brand. \u201cHonored to have traveled further than any spread in history. Taking spreading smiles to new heights,\u201d wrote the company on Instagram along with a rocket and heart emoji.\u00a0<\/p>\n
NASA\u2019s Kennedy Space Center jumped in on the fun, writing: \u201cEnjoying sweet treats while our Artemis crew takes sweet photos of the Moon!\u201d<\/p>\n
In another post, a jar of Nutella, floating just like the real-life one did aboard the Orion, is seen floating aboard a ship, this time beneath the words \u201cNow enjoyed in space.\u201d The caption asks folks to comment on what they would bring to space to win their name on a jar of Nutella: \u201cHouston, we have Nutella in space! Tell us the one thing you\u2019d bring into the cosmos for a chance to have your name written in the stars (or on a custom Nutella jar).\u201d<\/p>\n
NASA officials confirmed the Nutella was simply part of the crew\u2019s approved food supply as one of 189 menu items aboard the Orion, alongside beef brisket, mac and cheese, scrambled eggs, and chocolate cookies. Bread, notably, is banned on spacecraft, as crumbs can damage precision instruments, so astronauts wrap most food in tortillas. NASA did not respond to Fortune\u2019s request for comment on how the spread was eaten, but we can take a wild guess the age-old teaspoon in the jar technique still works in free fall.<\/p>\n
The Artemis II crew will splash down in the Pacific Ocean near San Diego on April 10, just nine days after launching from Kennedy Space Center.<\/p>\n
#Nutella #jumps #product #placement #money #buy #trip #side #Moon<\/p>\n","protected":false},"excerpt":{"rendered":"
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