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Chili\u2019s is escalating its fight for value-focused diners, taking direct aim at McDonald\u2019s with a new lineup of chicken sandwiches.<\/p>\n
The restaurant chain announced Tuesday it is expanding its lineup of Big Crispy chicken sandwiches, which are now included in its $10.99 “3 For Me” bundle \u2014 a combo that features an entr\u00e9e, fries, bottomless chips and salsa, and an unlimited fountain drink.<\/p>\n
“With an expanded, full lineup of six Big Crispy chicken sandwiches \u2013 all hand-battered and WAY bigger than McDonald’s McCrispy \u2013 Chili’s is giving guests the abundance and quality they actually deserve,” the company said in a statement.<\/p>\n
CHILI’S SLIMMED-DOWN MENU IS WINNING, CEO SAYS<\/p>\n
The restaurant chain announced Tuesday that its Big Crispy chicken sandwich is now included in its $10.99 “3 For Me” bundle. (Chili\u2019s Grill & Bar)<\/p>\n
Chili\u2019s is leaning heavily into size and value comparisons as part of its marketing push.\u00a0<\/p>\n
The company says internal research found its chicken filet is, on average, more than 80% larger than McDonald\u2019s McCrispy filet \u2014 underscoring its critique of what it calls “shrinkflation” across the fast-food industry.<\/p>\n
CHILI’S THROWS SERIOUS SHADE AT TGI FRIDAY’S OVER MOZZARELLA STICK DIG<\/p>\n
The company says internal research found its chicken filet is, on average, more than 80% larger than McDonald\u2019s McCrispy. (Chili\u2019s Grill & Bar)<\/p>\n
“Over the past few years, we’ve exposed the fast food shrinkflation by serving our massive burgers in the industry-leading $10.99 \u20183 For Me\u2019 meal for a value that can’t be found in the drive-thru,” Chili’s Chief Marketing Officer George Felix said in a statement. “\u2026 This is a shakeup to the chicken sandwich category that is long overdue, and one that our guests are going to love.”<\/p>\n
The new lineup features six variations, including classic and spicy options, as well as flavors like honey chipotle, Nashville hot, buffalo, and a deluxe version topped with bacon and Swiss cheese.<\/p>\n
MCDONALD\u2019S EXPANDS INTO SPECIALTY DRINKS WITH ‘DIRTY SODAS,’ REFRESHERS PUSH<\/p>\n
The new lineup features six variations, including classic and spicy options, as well as flavors like honey-chipotle, Nashville hot, buffalo, and a deluxe version topped with bacon and Swiss cheese. (Chili\u2019s Grill & Bar)<\/p>\n
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Meanwhile, McDonald\u2019s is making its own push to win back budget-conscious customers.<\/p>\n
The company recently unveiled a revamped McValue menu, set to launch April 21, featuring 10 items priced under $3 and a new $4 breakfast bundle.<\/p>\n
Chili\u2019s and McDonald\u2019s did not immediately respond to FOX Business’ request for comment.<\/p>\n
#Chilis #rolls #chicken #sandwich #lineup #touts #bigger #fillets #McDonalds<\/p>\n","protected":false},"excerpt":{"rendered":"
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