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PepsiCo CEO Ramon Laguarta discusses how the food and beverage giant is seeing massive paybacks after slashing consumer prices on \u2018The Claman Countdown.\u2019<\/p>\n
Food and drink giant PepsiCo is seeing significant gains after lowering prices on its signature snacks and beverages earlier this year to lure back cost-conscious consumers.<\/p>\n
In February, the company slashed prices by up to 15% on its signature snacks, including Lay\u2019s and Doritos, as Americans tightened their budgets amid persistently high costs.<\/p>\n
PepsiCo CEO Ramon Laguarta told FOX Business anchor Liz Claman Thursday the strategy helped consumers financially and helped drive the company\u2019s first growth in more than a year.<\/p>\n
“It was a holistic transformation of the business. Price was one element,” he said on “The Claman Countdown”. “We thought that consumers needed more value given the economic situations.”<\/p>\n
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Bags of Lay’s Classic potato chips are displayed at a grocery store on January 29, 2025, in San Anselmo, California. (Justin Sullivan\/Getty Images)<\/p>\n
PepsiCo recently reported revenue growth of 8.5% and a profit rise of 27% since slashing prices.<\/p>\n
“We increased consumption volume by 2% in our food business in North America, units 4%, almost 300 million new occasions in this first quarter,” Laguarta explained. “So, we’re very pleased with the overall transformation of the business.”<\/p>\n
Laguarta revealed the food and beverage giant is addressing new consumer standards as Americans lean towards less-processed foods and learn the risks associated with artificial ingredients like food dyes, commonly found in PepsiCo snacks.<\/p>\n
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The CEO said PepsiCo is “innovating” to meet evolving consumer preferences, cutting sugar in drinks like Gatorade, and removing artificial dyes from snacks like Cheetos.<\/p>\n
Boxes of PepsiCo’s Frito-Lay Flamin’ Hot flavored snacks including Cheetos, Fritos, Doritos tortilla chips, and Funyuns are displayed alongside packaged foods for sale at a warehouse grocery store in Hawthorne, California on Dec. 2, 2025.\u00a0 (Patrick T. Fallon \/ AFP via Getty Images)<\/p>\n
“We’re very optimistic about where we’re going in that part of the business,” he said.<\/p>\n
PepsiCo launched Cheetos Simply NKD late last year, offering consumers a color-free alternative to the popular snack. He said it maintains the same flavor without artificial additives and without increasing costs.<\/p>\n
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Laguarta said such innovation has been “well received” by consumers, pledging that PepsiCo will continue to expand those efforts.<\/p>\n
“We’re seeing moms with little children that they’re saying, \u2018Okay, now I can give my children my favorites, and I’m feeling good about it.\u2019 So, this is a platform that now we’re taking everywhere.”<\/p>\n
PepsiCo CEO and chairman Ramon Laguarta discusses the removal of artificial colors and introduces ‘enhanced Gatorade’ that offers quicker hydration than water on ‘The Claman Countdown.’<\/p>\n
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Laguarta also addressed the “shrinkflation” as consumers grow frustrated with forking up more money for less product from food companies.<\/p>\n
“We’re pleased with the execution of our pricing strategy, the fact that we’re giving consumers more value, especially in our multipacks and our multi-serve,” he told FOX Business.<\/p>\n
#PepsiCo #revenues #soar #slashing #prices #Lays #Doritos<\/p>\n","protected":false},"excerpt":{"rendered":"
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