<\/p>\n
I am an avid crafter and have a monthly craft group that I join regularly. I had an analog bag before it was trendy on social media, and I regularly take out my latest knitting project while watching a show. My husband is used to my various projects lying around the house, knowing it will be a year or longer before I complete them.<\/p>\n
While I don\u2019t own a Cricut, I have definitely thought about buying one in the past, mostly to keep my sticker-buying obsession in check.<\/p>\n
While many of my fellow crafters and I like to knit, sew, draw, or collage as a break from being on our screens all day, Cricut now thinks crafters want to use AI in their DIY projects.<\/p>\n
The question is whether my fellow crafters agree. \u00a0<\/p>\n
Cricut turning to AI to drive revenue growth<\/p>\n
Cricut is a crafter\u2019s dream machine. It is a cutting machine that lets DIYers do just about anything, from making stickers and cards to iron-on T-shirt decals.<\/p>\n
Like many other companies, Cricut has been chasing AI for a while. The craft company launched its first AI offerings in July 2025, which allow subscribers to use AI-generated images with its Cricut cutting machine.<\/p>\n
Cricut president and CEO Ashish Arora said in an earnings call that AI has driven growth.<\/p>\n
\u201cWe see the use of AI-assisted images and project creation as complementary to our growing image library from our contributing artist program and our curated guided flows and associated templates for the most common project types,\u201d he said.<\/p>\n
While Arora said the company’s AI features have made a positive impact, Cricut is not doing as well financially as it would like.<\/p>\n
Cricut 2025 earningsCricut\u2019s 2025 revenue decreased to $708.8 million, compared to $712.5 million in 2024, the company reported March 3. \u00a0\u00a0The company reported an increase in platform revenue such as software and subscriptions, but it sold less products than the previous year. While its U.S. sales aren\u2019t as great, Cricut is expanding internationally. International revenue increased 8% to $169.7 million, or 24% of revenue, compared to $157.5 million in 2024.<\/p>\n
While there might be fewer people buying Cricut tools in the U.S., the company is betting on current users to sell its subscriptions. And it’s betting on AI to continue driving that growth.<\/p>\n
\u201cOur goal is to make it incredibly compelling to be a subscriber to leverage our content and software tools,\u201d said Arora.<\/p>\n
AI is coming for DIYers. <\/p>\n
Shutterstock<\/p>\n
Cricut\u2019s new features let you chat your way to a new design<\/p>\n
Those promised AI features are already here.<\/p>\n
Cricut launched an AI project designer on Tuesday, April 14. The latest AI addition will let users describe their project idea and collaborate with AI through chat to generate, edit, and refine their designs in one interface, rather than using multiple editing tools.<\/p>\n
This \u201cexpands the limits of what\u2019s possible by making creativity more accessible for users,\u201d Cricut said in a press release.<\/p>\n
More retail news<\/p>\n
Hershey wants to make more than candyBeyond Meat tries to entice shoppers with new productWalmart makes key move to target a new type of customer<\/p>\n
\u201cFor the past 20 years, we\u2019ve been focused on one simple idea: making it easy for people to turn their ideas into personalized projects,\u201d Arora said in a statement. \u201cAI Project Designer turns that intent into action. Instead of navigating tools, you simply describe what you want to make, and Cricut brings it to life. It\u2019s a simpler, faster, and more intuitive way to create.\u201d\u00a0\u00a0<\/p>\n
The AI project designer can only be used for 2D projects such as party d\u00e9cor, labels, and holiday projects, and does not support 3D creations. The AI assistant is already available for any Circuit Design Space user to try.<\/p>\n
\u201cWe are really excited about AI,\u201d Arora stated. \u201cWe think it fits very well with our content strategy and is very complementary to it.\u201d<\/p>\n
Related: Kroger faces more legal troubles<\/p>\n
#Cricut #crafters<\/p>\n","protected":false},"excerpt":{"rendered":"
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