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Emirates and Wesgro have formalised a partnership aimed at significantly boosting inbound tourism to Cape Town and the Western Cape, following the signing of a Memorandum of Understanding (MoU) on the sidelines of World Travel Market (WTM) Africa in the Mother City this week.<\/p>\n
The partnership seeks to leverage the airline\u2019s expansive global network to align with the province\u2019s \u201cgrowth for jobs\u201d strategy.<\/p>\n
Listen\/read: Rising costs change how, not whether, South Africans travel<\/p>\n
The agreement focuses on driving visitor traffic from high-potential regions, including the Gulf Cooperation Council (GCC) states, the Far East, and India via Emirates\u2019 air hub Dubai.<\/p>\n
By promoting the region\u2019s diverse cultural and natural attractions, the partnership aims to accelerate the momentum of a tourism sector that saw Cape Town International Airport handle a record 11.1 million passengers in 2025.<\/p>\n
Afzal Parambil, Emirates\u2019 regional manager for Southern Africa, highlighted the city\u2019s importance to the airline\u2019s broader strategy, saying: \u201cCape Town is one of our most visited and most consistently in-demand destinations on our African network.\u201d<\/p>\n
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He noted that the partnership showcases the \u201csteadfast commitment\u201d of the airline to South Africa as it prepares to scale up local operations.<\/p>\n
Read: Emirates flying near-empty jets to Dubai as locals depart<\/p>\n
Central to this tourism push is the planned introduction of a third daily frequency to Cape Town, which will be served by Emirates\u2019 newest aircraft, the Airbus A350.<\/p>\n
This expansion makes South Africa the only nation on the continent served by all three of the airline\u2019s current aircraft types: the A380, the retrofitted Boeing 777, and the next-generation A350.<\/p>\n
Wesgro CEO Wrenelle Stander emphasised that such high-level collaborations are essential for maintaining the region\u2019s competitive edge. \u201cPartnerships with organisations such as Emirates offer system-scale opportunities to engage global stakeholders and accelerate this momentum,\u201d she said.<\/p>\n
Stander added that the agency remains focused on positioning the Western Cape as a premium destination for both business and leisure.<\/p>\n
Read:
Cape Town named ClearScore\u2019s second global tech hub
Lufthansa adds flights to Cape Town, Singapore and Riyadh to grab long-haul demand
V&A Waterfront posts strong festive performance amid mega expansion<\/p>\n
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Boosting cargo too<\/p>\n
The partnership extends its economic impact into the trade sector through Emirates SkyCargo.<\/p>\n
The airline currently facilitates the rapid transport of high-value South African perishables, including fruits, vegetables, chilled meats, and fresh-cut flowers, from Cape Town to global markets with turnaround times as low as 24 to 48 hours.<\/p>\n
This logistics support serves as a critical link for local businesses, further integrating the Western Cape economy into the global supply chain.<\/p>\n
Read: Global flight cancellations top 23 000<\/p>\n
#Emirates #Wesgro #partner #boost #Western #Cape #tourism<\/p>\n","protected":false},"excerpt":{"rendered":"
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