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Red Lobster is bringing back its famous “Endless Shrimp” promotion starting Monday, marking a surprising revival of one of its most recognizable all-you-can-eat offerings.<\/p>\n
The deal will return for a limited time at select locations, the company said. One Red Lobster location told FOX Business that the new offering will be priced at $24.99 per person, up from $20 in 2024, when it most recently appeared on menus. Other locations have reportedly priced the promotion at $29.99, according to USA Today.<\/p>\n
Five different shrimp varieties \u2013 including a new flavor, “Marry Me Shrimp,” inspired by internet culture \u2013 will be offered with a choice of side:\u00a0<\/p>\n
Marry Me Shrimp: Shrimp in tomato cream sauce with a garlic and herb crumble toppingShrimp Linguini Alfredo: Shrimp in Alfredo sauce over linguiniWalt’s Favorite Shrimp: Hand-breaded and lightly fried butterflied shrimp served with cocktail sauceGarlic Shrimp Scampi: Shrimp saute\u0301ed in a garlic lemon butter sauceParrot Isle Coconut Shrimp: Hand-breaded jumbo coconut shrimp served with pi\u00f1a colada sauce<\/p>\n
RED LOBSTER CONSIDERING MORE RESTAURANT CLOSURES, CEO SAYS<\/p>\n
Multiple offerings from Red Lobster’s 2026 endless shrimp deal. (Red Lobster)<\/p>\n
The deal was discontinued in 2024 after it was widely cited as a factor in the company\u2019s disastrous financial loss ahead of its bankruptcy filing, which led to the closure of 130 restaurants.<\/p>\n
While the company previously signaled it would not bring the promotion back, strong customer demand and a recent surge in engagement have led Red Lobster to reconsider its long-running, two-decade “legacy,” the Orlando-based chain announced Monday.<\/p>\n
RED LOBSTER LOOKS TO REVIVE ‘ENDLESS SHRIMP’ AFTER PROMOTION HELPED SINK FINANCES: REPORT<\/p>\n
“After thousands of social media mentions since it last appeared on menus,\u00a0Red Lobster, the iconic seafood restaurant brand, is announcing the return of one of its most popular experiences, for a limited time: Endless Shrimp,” it said.<\/p>\n
Red Lobster’s “Marry Me” meal is part of the restaurant chain’s 2026 endless shrimp promotion. (Red Lobster)<\/p>\n
The previous Endless Shrimp offering \u2013 a $20 menu item that became a permanent fixture in 2023 after being intermittently offered over 20 years \u2013 was widely seen as a marketing success that ultimately turned into a financial strain when demand overwhelmed supply costs.<\/p>\n
It accounted for $11 million of the company\u2019s $76 million net loss in 2023, Reuters reported.<\/p>\n
RED LOBSTER CLEARED TO EXIT CHAPTER 11 BANKRUPTCY PROTECTION<\/p>\n
When Red Lobster CEO Damola Adamolekun took over in late 2024 to guide the chain out of bankruptcy, he initially ruled out bringing the promotion back, “because I know how to do math,” according to Today.<\/p>\n
Damola Adamolekun became the CEO of struggling seafood chain Red Lobster in 2024. (Fortress Investment Group)<\/p>\n
However, the company now appears to be revisiting that stance, with Adamolekun signaling a renewed focus on the in-demand offering in a statement Monday.<\/p>\n
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“This is about putting our guests first and bringing back something they truly love,” he said. “Endless Shrimp has been a part of Red Lobster’s legacy for 20 years and our guests have never stopped asking for it. We’re excited to bring it back, for a limited time, in a way that works for our business today and honors what made it special from the beginning. Because when our fans talk, we listen.”<\/p>\n
#Red #Lobster #brings #Endless #Shrimp #bankruptcy #losses<\/p>\n","protected":false},"excerpt":{"rendered":"
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