{"id":4637,"date":"2026-04-23T15:06:22","date_gmt":"2026-04-23T15:06:22","guid":{"rendered":"https:\/\/stock999.top\/?p=4637"},"modified":"2026-04-23T15:06:22","modified_gmt":"2026-04-23T15:06:22","slug":"its-a-film-that-is-good-for-the-city-milan-welcomes-the-devil-wears-prada-2","status":"publish","type":"post","link":"https:\/\/stock999.top\/?p=4637","title":{"rendered":"‘It\u2019s a film that is good for the city’: Milan welcomes ‘The Devil Wears Prada 2’"},"content":{"rendered":"

<\/p>\n

Prada\u00a0may have a title role in \u201cThe Devil Wears Prada 2,\u201d which premieres in Italy\u2019s fashion capital on Thursday, but fashion at large gets a spotlight and\u00a0Milan\u00a0a supporting role.<\/p>\n

The film evokes Prada without being about the storied fashion house that has become synonymous with Milan. In homage,\u00a0Meryl Streep\u00a0and\u00a0Anna Wintour\u00a0both wear Prada on a current Vogue cover celebrating the film about a demanding fashion editor.<\/p>\n

But when part of the movie was shot in Milan during fashion week last September, a\u00a0Dolce & Gabbana\u00a0runway show, not Prada, was the backdrop for a scene featuring Streep and Stanley Tucci.<\/p>\n

\u2018\u2019When you think of Prada, when you think of the Prada brand, you also think of Milan. This is obviously good for the fashion system,\u2019\u2019 said Tommaso Sacchi, Milan\u2019s counselor for culture. \u201cIt\u2019s a film that is good for the city.\u2019\u2019<\/p>\n

Fans converge on film pop-up<\/p>\n

That enthusiasm is spilling over to a pop-up at Milan\u2019s main department store, where aficionados of the film and fashionistas have flocked to take selfies at a replica of fictitious fashion editor Miranda Priestly\u2019s desk and against the backdrop of a faux Runway magazine mock-up cover.<\/p>\n

VIPs attending the film\u2019s Italian premiere on Thursday, ahead of its global release next week, will attend a cocktail in the space.<\/p>\n

The Rinascente CEO, Mariella Elia, said the response to the pop-up \u2014 which is announced by giant statues of the iconic red pumps outside the store \u2014 shows that people have \u201ca desire for lightness.\u201d<\/p>\n

\u201cIt\u2019s not just about buying, it\u2019s really about reviving what fashion represents \u2026 a desire to have a stylish flair once again, a desire for joy, too \u2014 perhaps in contrast with the current economic and international moment that humanity is experiencing,\u2019\u2019 Elia said.<\/p>\n

On a recent day, the space filled with people browsing limited edition T-shirts with famous phrases from the first film like, \u201cIs there some reason my coffee isn\u2019t here?\u201d<\/p>\n

Valentina Cattivelli, a professor, said she wasn\u2019t trying to channel Priestly as she sat behind the replica of her desk. It included an inbox full of other lines from the original film, including Priestly\u2019s dismissive, \u201cThat\u2019s all.\u2019\u2019<\/p>\n

\u201cNo, I\u2019m not so cruel in my daily life, but I appreciate her professional style and also her fashion and the taste for fashion. But not her sarcasm or cruelty, no,\u201d Cattivelli said.<\/p>\n

Where Prada meets the film<\/p>\n

The Prada brand was founded a few steps away, in the stately Vittorio Emanuele II Gallery, by Miuccia Prada\u2019s grandfather. The shopping arcade today is anchored by two Prada flagship stores.<\/p>\n

Miuccia Prada transformed the brand into a fashion juggernaut, turning the infamous ugly chic aesthetic into must-have or must-emulate looks and accessories that bring intellectual heft to runway fashion \u2014 a theme of the original movie, which offered a peek beyond fashion-world frivolity.<\/p>\n

\u201cThere is a close relationship between the \u2018Devil Wears Prada\u2019 franchise and Prada, because by evoking Prada from the very title, it evokes a fashion that makes you dream, a fashion that makes you feel elegant, a fashion that makes you feel good, a fashion that gives you an allure,\u2019\u2019 said Annarita Briganti, a fashion journalist who wrote a book about Prada for Rizzoli\u2019s Made in Italy editions.<\/p>\n

#film #good #city #Milan #welcomes #Devil #Wears #Prada<\/p>\n","protected":false},"excerpt":{"rendered":"

Prada\u00a0may have a title role in \u201cThe Devil Wears Prada 2,\u201d which premieres in Italy\u2019s…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[245],"tags":[9730,1699,9733,3519,66,4913,9731,9735,9734,9732],"_links":{"self":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/4637"}],"collection":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=4637"}],"version-history":[{"count":0,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/4637\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=4637"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=4637"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=4637"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}