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Apple Inc. Chief Executive Officer Tim Cook and his top deputies are focusing greater attention on developing a new generation of leaders to eventually run some of the iPhone maker\u2019s most important divisions such as hardware development, services and marketing.<\/p>\n
As Cook begins his 10th year at the helm, his management group is filled mostly with senior vice presidents who have worked at Apple for more than two decades, made tens of millions of dollars and are at or near the ages of 55\u00a0to 60 when many previous executives have stepped aside. That, along with typical corporate planning, has spurred the Cupertino, California-based company to cultivate its next class of top managers, said people familiar with the matter who asked not to be identified talking about internal company discussions. Apple declined to comment.<\/p>\n
Cook, who took over from Steve Jobs in August 2011,\u00a0has led Apple to become the world\u2019s most valuable company and the first in the U.S. with a market capitalization that topped $2 trillion. Even with the company\u2019s success, the next group of leaders\u00a0will need to navigate rising global antitrust concerns, build stronger relationships with app developers, reduce the reliance on Chinese manufacturing and find devices or new services to carry the company beyond the iPhone.<\/p>\n
The CEO has given no indication he\u2019s ready to\u00a0retire, but if the 59-year-old Cook moved on\u00a0tomorrow, look no further than Chief Operating Officer Jeff Williams, 57, to take over. Williams is seen as the heir apparent, having run the company\u2019s\u00a0global operations under Cook\u00a0for the past several years. In 2013, he took over development of the Apple Watch and Apple\u2019s health initiatives, and last year, added oversight of hardware and software design.\u00a0<\/p>\n
In many ways, Williams is seen as pragmatic as Cook and as someone who wouldn\u2019t let\u00a0the company\u00a0miss a beat. He is an operations-focused executive like Cook rather than\u00a0a product visionary like Jobs or former design chief Jony Ive. With the company\u2019s decade of success under Cook, it\u2019s unlikely the\u00a0board would want to shift away from this\u00a0proven formula.\u00a0<\/p>\n
Below, Bloomberg takes a look at possible successors to the current executives in charge of each major Apple division.\u00a0<\/p>\n
Marketing<\/p>\n
Greg Joswiak, 56, took over for Phil Schiller as Apple\u2019s senior vice president of worldwide marketing in August, but Schiller, 60, had been gradually handing off some responsibility for years,\u00a0according to people familiar with the transition.\u00a0<\/p>\n
At Apple, the product marketing organization is broader than ads, as the group helps choose which features to add to devices\u00a0and helps manage\u00a0product development.\u00a0Joswiak\u00a0joined Apple in the 1980s, and is just about three years younger than his semi-retired predecessor. The\u00a0company has a list of potential successors to Joswiak, with the \u201csmart money\u201d being on newly appointed vice president\u00a0of iPhone marketing Kaiann Drance, 42,\u00a0to eventually take over, according to a person close to the company.\u00a0<\/p>\n
Other potential contenders include Stan Ng and Susan Prescott. Ng,\u00a0vice president of Apple Watch marketing, has been a mainstay in Apple\u2019s marketing organization since the late 1990s, starting off on the Mac, transitioning to the iPod, and then working on the iPhone before the Watch.\u00a0Prescott, 55,\u00a0oversees marketing for apps and enterprise.<\/p>\n
Software engineering<\/p>\n
Craig Federighi, 51, is the youngest member of Apple\u2019s executive team\u00a0and is likely to remain in his role for several more years. But if\u00a0he stepped down, Federighi has at least two key lieutenants that\u00a0could fill the role.\u00a0<\/p>\n
Sebastien Marineau-Mes, vice president of Intelligent Systems Experience, and Jon Andrews, who was\u00a0named a vice president\u00a0in charge of CoreOS last year,\u00a0are seen by people close to Apple as most likely to be promoted\u00a0if necessary.<\/p>\n
Andrews\u2019s\u00a0CoreOS is the most fundamental component of Apple\u2019s operating systems, the layer that handles underlying features like wireless networking and the file system.\u00a0Marineau-Mes used to hold Andrews\u2019s role, but in 2016 was moved\u00a0to oversee the Photos and Camera apps in addition to system security. More recently, Marineau-Mes\u00a0was shifted to\u00a0work\u00a0on features like the new iOS 14 widgets.\u00a0<\/p>\n
Marineau-Mes was hired away from BlackBerry Ltd. in 2014\u00a0after running the Canada-based\u00a0company\u2019s software division, and\u00a0Andrews joined Apple in 2006.<\/p>\n
Services<\/p>\n
Services are one of Apple\u2019s fastest growing\u00a0segments and a key driver for device sales. Eddy Cue, 55, was named the senior vice president of the unit in 2011.\u00a0<\/p>\n
Cue, who has worked more than 30 years at Apple, started at the company\u00a0by\u00a0managing customer service teams and now oversees Apple Music, Apple TV+, iCloud, Apple Maps, many of the applications that run on the company\u2019s devices\u00a0and\u00a0dealmaking for\u00a0content.\u00a0As for Cue\u2019s eventual successor, Peter Stern, 48, is at the top of the short list.<\/p>\n
Stern, who joined Apple from Time Warner Cable in 2016, is a content dealmaker. He\u00a0oversees the business side of Apple\u2019s video efforts and leads work on\u00a0Apple News, Apple Books, iCloud\u00a0and the\u00a0company\u2019s advertising platforms. He also helped handle\u00a0the development of Apple\u2019s upgraded TV app last year and is leading the charge on\u00a0Apple\u2019s push into services bundles.\u00a0<\/p>\n
Operations<\/p>\n
Apple\u2019s operations division is perhaps the company\u2019s most important. The\u00a0team is responsible for cranking out hundreds of millions of devices from\u00a0Asia and shipping them across the world. The group also must\u00a0develop\u00a0manufacturing techniques, source\u00a0components\u00a0and strike\u00a0deals with suppliers.\u00a0<\/p>\n
Cook ran Apple\u2019s operations before handing over that responsibility to\u00a0Williams. Last year, Apple tapped Sabih Khan, 54, as senior vice president of operations. Beyond\u00a0Khan,\u00a0Apple has a team of several veterans such as\u00a0operations executives Dan Rosckes, Rob York\u00a0and\u00a0Rory Sexton.<\/p>\n
But the most likely long-term\u00a0successor, according to people familiar with the group, is Priya Balasubramaniam, head of operations for the iPhone.\u00a0Balasubramaniam\u00a0has been in her current role since 2014 and joined Apple nearly 20 years ago. She is in charge of the production, supply chain\u00a0and repair network for Apple\u2019s most important product as well as underlying components.<\/p>\n
In 2017, Balasubramaniam helped fix development challenges with the iPhone X\u2019s facial recognition sensor at facilities in South Korea. The phone ended up shipping in time for the holiday season and helped lead to strong overall sales.<\/p>\n
Hardware engineering<\/p>\n
Dan Riccio, 57,\u00a0has run Apple\u2019s hardware engineering division since\u00a02012 and oversees the hardware development of almost\u00a0every Apple device.\u00a0<\/p>\n
The group has several vice presidents who run\u00a0different areas, but John Ternus\u2019s profile inside and outside of the company has steadily risen over the past several years. As a top lieutenant to Riccio, Ternus, 45,\u00a0is in charge of hardware engineering for the iPad and Mac. He also contributes to the development of several other products.\u00a0<\/p>\n
A person who knows Ternus called him\u00a0a well-respected manager who\u00a0understands the technology, and despite his rising profile, has remained unassuming \u2014\u00a0all characteristics of a\u00a0potential future division head or even CEO.<\/p>\n
Ternus\u00a0recently supervised\u00a0the development of the new iPad Pro design, an increased\u00a0focus on the Mac after the company let several lines languish\u00a0and has been key in the company\u2019s transition from Intel\u00a0Corp. to its own Mac processors.\u00a0<\/p>\n
Hardware technologies<\/p>\n
Johny\u00a0Srouji\u2019s Hardware Technologies group has increasingly become one of Apple\u2019s most important assets. His team\u2019s chips have powered the iPhone, iPad, and Apple Watch\u00a0with performance outpacing many rivals. The group is also developing chips at the core of Apple\u2019s upcoming augmented-reality headset and glasses, cellular modems for future iPhones\u00a0and processors\u00a0to replace those from Intel in Macs.\u00a0<\/p>\n
Srouji, 55, joined Apple in 2008\u00a0and was appointed to Apple\u2019s executive team in 2015. He is a demanding leader who keeps a tight grip on a team that has a rising profile in\u00a0the\u00a0chip industry.\u00a0None of his direct reports are seen as having Srouji\u2019s clout to run such a demanding division. Still, Sribalan Santhanam, 54, is\u00a0most likely to take the role if Srouji were to step down or retire, people close to the company said.<\/p>\n
Santhanam, the company\u2019s vice president of Silicon Engineering, joined Apple in 2008 when his previous employer P.A. Semi, was acquired to kickstart Apple\u2019s in-house chip efforts. His profile has risen lately after he announced the iPhone 11\u2019s processor and was one of the showmen of Apple\u2019s Mac processor transition.<\/p>\n
Retail &\u00a0human resources<\/p>\n
When Angela Ahrendts left her post as Apple\u2019s retail chief last year, Tim Cook tried something new: promoting an insider to the job. Cook\u2019s first choice\u00a0as head of retail in 2012, John Browett, came\u00a0from the outside and clashed with a culture of customer service, which triggered\u00a0his departure after less than a year. While Ahrendts revamped the look and operations of stores, some employees and customers weren\u2019t pleased with the changes.\u00a0<\/p>\n
Since taking over last year,\u00a0Deirdre O\u2019Brien has pushed Apple retail online amid the Covid-19 pandemic and navigated opening and shutting\u00a0locations on an ad hoc basis. If O\u2019Brien, 54, were to step down from her post as head of retail and human resources, Apple has a bench of lieutenants in place to take over.\u00a0<\/p>\n
The company could consider again splitting the role into two positions, such as promoting a retail leader of a major geography\u00a0in addition to having a standalone human resources executive. Apple could also look to hire an outsider\u00a0as it did before.\u00a0<\/p>\n
Chief Financial Officer,\u00a0General Counsel\u00a0and Machine Learning<\/p>\n
About a year before the retirement of previous Chief Financial Officer Peter Oppenheimer in 2014, Apple hired current CFO Luca Maestri, 56, away from Xerox Corp.\u00a0He served as corporate controller and vice president of finance before taking the CFO job. If Maestri were to leave Apple,\u00a0it\u2019s possible the company could once again look for an outsider to take the job. It could also consider\u00a0Saori Casey, its current vice president of finance, who oversees the company\u2019s books and is responsible for putting together earnings reports.\u00a0<\/p>\n
The company has also hired outsiders for its past two general counsels: the current holder of the job Kate Adams, 56, came from Honeywell, while her predecessor, Bruce Sewell, joined from Intel.\u00a0<\/p>\n
Apple\u2019s senior vice president of machine learning and AI strategy role was created specifically for John Giannandrea, 55, who earlier\u00a0held a similar job at Google. Giannandrea does not have a clear top lieutenant, so if he were to depart Apple, it\u2019s unclear who would replace him or if Apple would fold the unit back into the Software Engineering department.\u00a0<\/p>\n
#Apples #leadership #evolves #ahead #postTim #Cook #era<\/p>\n","protected":false},"excerpt":{"rendered":"
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