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Charlie Greene, the cofounder and CEO of Remento, first learned about the importance of recording memories when his father, Don Greene, died during the hijacking of United Airlines Flight 93 on 9\/11.<\/p>\n
A 10-year-old boy at the time of the terrorist attack, which resulted in his father\u2019s plane crashing in Shanksville, Penn., the now 34-year-old Greene mostly has a collection of old home videos to remember him by.\u00a0<\/p>\n
So when his mother Claudette, 74, was diagnosed with stage-three lung cancer, he quickly acted to record her memories. With the intention of conducting an oral history interview, Greene searched \u201cQuestions to ask a parent,\u201d which Google morbidly autocompleted with \u201cbefore they die.\u201d\u00a0<\/p>\n
When he started asking her the questions like \u201cHow did you get to elementary school as a kid,\u201d she lit up, surprised he was interested at all.\u00a0<\/p>\n
\u201cThe thing that blew me away about that experience was how unmorbid it felt,\u201d he said.<\/p>\n
Claudette is in remission, but her battle with cancer still left Greene \u201cunhealthily fixated\u201d on the idea of how to best preserve loved ones\u2019 memories. In October 2023, he launched Remento, which sends older \u201cstorytellers\u201d a weekly text or email reminder prompting them to respond to photos or questions chosen in advance by their family members, such as, \u201cWhat was the hardest thing you had to overcome as a child?\u201d<\/p>\n
After gathering a maximum of a year\u2019s worth of responses, the AI converts the raw transcript into a naturally flowing narrative that goes into a physical book complete with images and QR codes linking the text to the original recordings.\u00a0<\/p>\n
Last year, Greene secured a $300,000 investment from billionaire Mark Cuban during an episode of Shark Tank in exchange for a 10% stake in his company. He has raised a total of $4.3 million since launch.<\/p>\n
Disney\/Shark Tank.<\/p>\n
Greene said he understands some people\u2019s skepticism of AI, because \u201cA lot of what AI is proposing to the world doesn\u2019t feel actually that good to our lives right now.\u201d <\/p>\n
Widespread anxiety about AI replacing human workers as well as concerns over its environmental footprint have contributed to some people\u2019s increasing skepticism toward the technology. A March study of more than 3,000 people by the nonprofit Jobs For the Future found that 38% of respondents said AI was doing more harm than good, while less than half said the technology was a net positive.\u00a0<\/p>\n
Yet Greene hasn\u2019t gotten as much pushback about the company\u2019s use of AI as he had expected because Remento is using the technology to provide its users with something deeply personal, he added.<\/p>\n
\u201cInvestors want to invest in AI, because it\u2019s an exciting place to be. But I think what we\u2019re experiencing is people have problems and they want them solved, and they want consumer technology to be able to solve those problems,\u201d he said.<\/p>\n
Kindred Tales, a rival platform cofounded by Nick Hern and his wife Rebecca Hern, has seen a similar trend with their customers. The company has both AI and non-AI versions of its product.\u00a0<\/p>\n
While the non-AI version requires users to type out their responses to weekly prompts, the AI version helps by providing speech-to-text transcription and some light editing. It can also write a first draft of the interviewee\u2019s story, if they want.<\/p>\n
Before 2025, just over half of the company\u2019s customers chose the AI version, but that number jumped to 80% after 2025.<\/p>\n
\u201cCustomers increasingly see AI as a meaningful part of the storytelling experience, not just an extra,\u201d Nick Hern told Fortune.<\/p>\n
Part of the reason is that the company\u2019s AI chatbot, called \u201cAli,\u201d gives the interview process a conversational feel by teasing more out of users with follow-up questions crafted to their responses.\u00a0<\/p>\n
AI has helped Kern, who also works full time for Thomson Reuters, run the company as well. He said he has used the technology to help filter emails, as well as slowly replace freelancers that he previously hired to help him craft marketing and social content.\u00a0<\/p>\n
Greene, for his part, said the strength of AI goes beyond random ChatGPT searches. While he acknowledges the technology has its issues, it has allowed Remento\u2019s customers\u2019, as well as himself, to record moments with family members that are invaluable.\u00a0<\/p>\n
\u201cAI in our company is being used to get people to do things that they\u2019ve always wanted to do but haven\u2019t been able to, and to make that experience as seamless and humanlike as possible,\u201d he said.<\/p>\n
#finally #personal #Mark #Cubanbacked #startup #saving #family #stories #technology<\/p>\n","protected":false},"excerpt":{"rendered":"
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