![](\"https:\/\/static.foxbusiness.com\/foxbusiness.com\/content\/uploads\/2026\/05\/ford-carhart-truck.jpg\")
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Ford Blue and Model E President Andrew Frick joins ‘Mornings with Maria’ to discuss Ford\u2019s new “American Value” campaign, employee pricing rollout, strong earnings, US manufacturing and shifting EV demand.<\/p>\n
Two iconic Detroit brands are joining forces to support the workers and industries that keep the U.S. economy running.<\/p>\n
Ford Motor Co. and Carhartt on Thursday unveiled a broad collaboration aimed at spotlighting what they call the “essential economy,” including sectors such as construction, manufacturing, public services and the skilled trades.\u00a0<\/p>\n
The effort brings together product innovation, small business support and local investment in the Motor City.<\/p>\n
As part of the partnership, the companies are introducing a new Ford Super Duty Carhartt truck \u2013 a Super Duty XLT pickup co-developed by both brands and designed specifically for the “essential workers both companies have served for generations,” according to Ford.<\/p>\n
FORD RECALLS OVER 179,000 BRONCO AND RANGER VEHICLES OVER SEAT DEFECT<\/p>\n
A Ford Super Duty Carhartt edition pickup truck is parked near agricultural silos. (Ford Motor Company)<\/p>\n
“It was really developed from watching the people who wear Carhartt and who drive Super Duties,” Alicia Boler Davis, president of Ford Pro, told FOX Business.\u00a0<\/p>\n
“When you see the vehicle, and you get in it, it’s going to feel durable, and it’s definitely going to have that Carhart look and feel while still maintaining all the power and durability that we have with our Super Duty truck,” she added.<\/p>\n
Ford is also expanding support for small businesses and fleet operators through a new program called “From Our Business to Yours” that extends Ford employee pricing \u2013 which is below the Manufacturer\u2019s Suggested Retail Price (MSRP) \u2013 to commercial customers.<\/p>\n
HOW CUTTING ONE COSTLY HABIT COULD SAVE SMALL BUSINESSES THOUSANDS ON FUEL: EXPERT<\/p>\n
A Ford Super Duty Carhartt edition pickup truck drives along a dirt road. <\/p>\n
“As we were looking at celebrating the 250th anniversary of our country, we thought this would be a great opportunity to give back to the people who have given so much to our country to our communities,” Davis said.<\/p>\n
Beyond product and pricing efforts, the companies are investing in Detroit through support for the Detroit ToolBank, a tool-lending nonprofit that provides equipment to local organizations and volunteers.<\/p>\n
“We really have this shared value around giving back to our communities and giving back to the people who have given so much for us,” Davis said.<\/p>\n
FORD RECALLS NEARLY 1.4 MILLION F-150 PICKUP TRUCKS OVER GEARSHIFT ISSUE<\/p>\n
Ticker Security Last Change Change % F FORD MOTOR CO. 12.18 +0.01
\n +0.08%<\/p>\n
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The announcement follows Ford\u2019s recent launch of its “American Value. For American Values” campaign, a nationwide pricing initiative offering employee pricing to all U.S. customers on most new 2025 and 2026 Ford and Lincoln vehicles through July 6.<\/p>\n
“Ford has always believed that American values are more than words \u2013 they\u2019re actions,” Andrew Frick, president of Ford Blue and Model e, said in a statement.\u00a0<\/p>\n
#Ford #Carhartt #team #Super #Duty #truck #aimed #essential #economy<\/p>\n","protected":false},"excerpt":{"rendered":"
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