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Sporting brand powerhouse Fanatics and American Express announced Wednesday a partnership that will allow Amex users to tap into their sports fandom.<\/p>\n
The bank holding company is now the Official Payments Partner across select\u00a0Fanatics\u00a0online and retail locations worldwide and a presenting sponsor at\u00a0Fanatics\u00a0Fest, one of the world\u2019s premier sports fan festivals held annually in New York City.\u00a0<\/p>\n
“Nearly 80% of U.S. American Express Consumer Card Members identify as sports fans\u00a0and this partnership with\u00a0Fanatics\u00a0will deliver unforgettable fan experiences and expanded access at some of the world\u2019s most popular sporting events,” said Elizabeth Rutledge, chief marketing officer at American Express.<\/p>\n
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A view of the venue during Fanatics Fest NYC at Javits Center on June 20, 2025, in New York City. (Dave Kotinsky\/Getty Images for Fanatics)<\/p>\n
“By combining the scale of the American Express Network with\u00a0Fanatics\u2019 ecosystem of more than 100 million fans, we\u2019re delivering the new\u00a0Fanatics\u00a0American Express Card and experiences that make fandom more rewarding \u2013 from everyday purchases to once in a lifetime moments.”<\/p>\n
Fanatics\u2019 chief strategy and growth officer, Tucker Kain, added, “We\u2019re constantly looking for new ways to celebrate and support fans for their passions and enhance the everyday fan experience.<\/p>\n
This new partnership combines the power of American Express’ global payments network and expertise in membership, loyalty, and experiences with the scale and reach of Fanatics\u2019 sports ecosystem, creating new opportunities to recognize and reward fans throughout every stage of their sports journey.<\/p>\n
The logo of American Express is seen in Los Angeles, California, April 25, 2016. (Reuters\/Lucy Nicholson)<\/p>\n
FIFA, FANATICS JOIN FORCES IN MAJOR PARTNERSHIP FOR OFFICIAL TRADING CARDS, COLLECTIBLES<\/p>\n
The deal features a new Fanatics Amex Card, where users can earn FanCash,\u00a0Fanatics\u2019 digital reward currency, which can be redeemed for authentic apparel, tickets, trading cards, collectibles, and other experiences across the\u00a0Fanatics\u00a0platform.<\/p>\n
Ticker Security Last Change Change % AXP AMERICAN EXPRESS CO. 309.82 +0.51
\n +0.16%<\/p>\n
Fanatics\u00a0Cardholders will gain exclusive benefits and elevated tier status within the\u00a0Fanatics\u00a0ONE loyalty program and will have access to unique offers, benefits, experiences, and protections through the trusted American Express Network.<\/p>\n
“Partnering with American Express allows us to scale these ambitions in a meaningful way, expanding our payments, loyalty and advertising capabilities, while creating truly differentiated products, including the\u00a0Fanatics\u00a0American Express Card, which we believe will become the Card that sports fans reach for,” Kain said.<\/p>\n
From left, Dana White, Kevin Hart, Michael Rubin, Matt Dennish, Justin Gaethje, and Tom Brady speak onstage during Fanatics Fest NYC at Javits Center on June 22, 2025, in New York City. (Kevin Mazur\/Getty Images)<\/p>\n
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The deal with Amex is similar to Fanatics\u2019 brand partnership with AT&T that became official last month in that AT&T customers get enhanced status with Fanatics ONE, have additional opportunities to earn FanCash, access to experiences and unforgettable events, and more.<\/p>\n
#Fanatics #American #Express #announce #partnership #card #users #rewards<\/p>\n","protected":false},"excerpt":{"rendered":"
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