{"id":7207,"date":"2026-05-26T13:30:18","date_gmt":"2026-05-26T13:30:18","guid":{"rendered":"https:\/\/stock999.top\/?p=7207"},"modified":"2026-05-26T13:30:18","modified_gmt":"2026-05-26T13:30:18","slug":"bofa-makes-blunt-call-on-hoka-parent-deckers-stock-price-after-earnings","status":"publish","type":"post","link":"https:\/\/stock999.top\/?p=7207","title":{"rendered":"BofA makes blunt call on HOKA-parent Deckers stock price after earnings"},"content":{"rendered":"<p><\/p>\n<p>Deckers Outdoor (DECK) walked into its earnings night with everything a footwear company could want.<\/p>\n<p>Record fiscal 2026 revenue, record EPS, a blockbuster $3.5 billion buyback authorization, and a fiscal 2027 outlook that came in above Wall Street&#8217;s consensus.<\/p>\n<p>Then, Bank of America trimmed its price target the next morning anyway, MarketScreener reports.<\/p>\n<p>The new figure of $115, down from $120, with a Neutral rating maintained, sits roughly $11 below the Wall Street consensus of $126.62, per Stock Analysis. It&#8217;s not a panic call. <\/p>\n<p>But it&#8217;s a quiet signal that the company many investors view as a &#8220;growth-at-any-price&#8221; story may be running into a more complicated chapter.<\/p>\n<p>And the actual numbers, when you pull them apart, explain why.<\/p>\n<p>                        HOKA delivered its biggest quarter ever, but slowing U.S. demand and softer fiscal 2027 margin guidance prompted Bank of America to cut its Deckers price target to $115.<\/p>\n<p>Justin Sullivan &amp;sol; Getty Images<\/p>\n<p>                    What BofA saw in Deckers&#8217; fiscal 2026 results that the headline missed<\/p>\n<p>The fourth quarter print looked clean on the surface, as seen on Yahoo Finance. Revenue of $1.12 billion grew 9.6% year over year, and EPS of 96 cents beat the Zacks consensus of 81 cents by 18.5%.<\/p>\n<p>But underneath, the engine isn&#8217;t firing on every cylinder.<\/p>\n<p>More Retail Stocks:<\/p>\n<p>Bank of America revamps its Target stock price target ahead of earningsMorgan Stanley revisits Walmart stock price target pre-earningsWalmart earnings reveal concerning shift in customer behavior<\/p>\n<p>HOKA and UGG carried the entire quarter. HOKA grew 14.5% to $671 million. UGG climbed 9.2% to $409 million. The &#8220;other brands&#8221; bucket, which houses Teva and the wind-down of Koolaburra and Sanuk, collapsed 35.6%, per Benzinga.<\/p>\n<p>That&#8217;s the two-brand company problem in one line.<\/p>\n<p>In terms of location-specific sales, international revenue surged 25.5% to $469.5 million. Domestic revenue rose just 0.3% to $649.8 million. The U.S., still Deckers&#8217; largest market, has effectively stopped growing.<\/p>\n<p>Why slowing U.S. footwear demand is the bigger story for DECK investors<\/p>\n<p>The American consumer matters more than the headline numbers admit. And the broader footwear sector has been flashing yellow for months.<\/p>\n<p>Wells Fargo downgraded Deckers to Underweight on May 8, per Investing.com, cutting its target to $90 from $115 in the same note that downgraded Nike (NKE) on a GLP-1 thesis.<\/p>\n<p>The argument, led by analyst Ike Boruchow, is that the adoption of GLP-1 weight-loss drugs is rewiring how consumers spend on apparel.<\/p>\n<p align=\"center\">Related: Birkenstock stock price slumps as luxury dream unravels<\/p>\n<p>The data point that matters: 23% of U.S. households had at least one GLP-1 user as of September 2025, with 55% of active users already buying new clothing or footwear because their sizes changed, per Sporting Goods Intelligence reporting on Circana data.<\/p>\n<p>The catch: that incremental spending is flowing into denim, casualwear, and intimates, not running shoes.<\/p>\n<p>That&#8217;s the structural backdrop sitting underneath BofA&#8217;s $115 target.<\/p>\n<p>What Deckers&#8217; fiscal 2027 guidance is really telling Wall Street<\/p>\n<p>Management guided fiscal 2027 revenue to $5.86 billion to $5.91 billion and EPS to $7.30 to $7.45, above the $5.82 billion and $7.29 EPS consensus.<\/p>\n<p>But the deceleration is visible.<\/p>\n<p>EPS growth is guided at roughly 4% to 6%, well below the 11% delivered in fiscal 2026. SG&amp;A is projected to grow at roughly double the pace of revenue. Operating margin is expected to be around 21.5%, down from 23.1% last year, according to Deckers&#8217; earnings call transcript, per The Motley Fool.<\/p>\n<p>Here&#8217;s what BofA, Telsey ($113), and Truist ($125) appear to be pricing in:<\/p>\n<p>Three pressure points sitting inside Deckers&#8217; guidanceMargin compression from $120 million in tariff costs and heavier marketing spend, with no tariff refund baked into guidance.First-quarter EPS guided to 82 to 87 cents, signaling growth won&#8217;t be linear.A two-brand portfolio carrying nearly 97% of revenue, with no obvious third growth engine after Teva&#8217;s contraction.<\/p>\n<p>The buyback helps. <\/p>\n<p>Deckers repurchased $1.075 billion of stock in fiscal 2026 and added $3.5 billion to its authorization, bringing the total to roughly $5 billion. <\/p>\n<p>With $1.91 billion in cash and zero debt, the balance sheet can absorb plenty of share repurchases.<\/p>\n<p>But buybacks support EPS arithmetic. They don&#8217;t solve a brand-concentration risk.<\/p>\n<p>What practical investors should weigh before chasing DECK<\/p>\n<p>The bull case is intact, but narrower than it was a year ago. International runway is real, HOKA is still the fastest-growingpremium running brand, and the cash machine keeps printing.<\/p>\n<p>The bear case is also real. U.S. growth has flatlined, GLP-1 headwinds are now in the analyst conversation, and the FY27 EPS math leans heavily on buybacks rather than organic earnings power.<\/p>\n<p>For long-term holders, the Deckers thesis hasn&#8217;t broken. <\/p>\n<p>For new money, the gap between BofA&#8217;s $115 and the $126 consensus is the range to watch. <\/p>\n<p>If Q1 fiscal 2027 confirms the deceleration, more targets are likely to converge toward BofA&#8217;s view. If HOKA reaccelerates in the U.S., the bears get squeezed.<\/p>\n<p>The next earnings print is the tell.<\/p>\n<p align=\"center\">Related: Tim Cook buys 25,000 shares of Nike stock<\/p>\n<p>#BofA #blunt #call #HOKAparent #Deckers #stock #price #earnings<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Deckers Outdoor (DECK) walked into its earnings night with everything a footwear company could want&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[259],"tags":[855,6040,124,13080,1308,13079,100,91],"_links":{"self":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/7207"}],"collection":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7207"}],"version-history":[{"count":0,"href":"https:\/\/stock999.top\/index.php?rest_route=\/wp\/v2\/posts\/7207\/revisions"}],"wp:attachment":[{"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stock999.top\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}