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An active lifestyle requires hydration, and it\u2019s not just those moments during a workout each day.\u00a0<\/p>\n
BODYARMOR Sports Drink, the leader in sports and active hydration, understands that concept more than most, which is why their latest innovation in the space, BODYARMOR FIT, has launched to give modern hydration to those everyday moments.\u00a0<\/p>\n
Unlike its traditional sports drink, or their BODYARMOR Flash I.V., BODYARMOR FIT is a sparkling sports drink that molds together electrolytes, caffein, functional ingredients and zero sugar to reinforce the brand\u2019s commitment to premium hydration and continued innovation to meet the fitness and active lifestyle of its consumers.\u00a0<\/p>\n
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Cincinnati Bengals quarterback Joe Burrow for BODYARMOR FIT, the new innovation from the sports drink brand focused on modern hydration. (BODYARMOR \/ Fox News)<\/p>\n
Cincinnati Bengals quarterback Joe Burrow is among those consumers, and as an athlete partner of BODYARMOR, he\u2019s supporting the BODYARMOR FIT launch with the “Fitness Never Rests” digital campaign.<\/p>\n
The new hydration innovation is something Burrow believes in.\u00a0<\/p>\n
KNICKS’ JALEN BRUNSON, LSU’S FLAU’JAE JOHNSON HELP BODYARMOR’S \u2018CHOOSE BETTER\u2019 CAMPAIGN BEFORE MARCH MADNESS<\/p>\n
“BODYARMOR FIT is BODYARMOR\u2019s take on modern hydration. It\u2019s built for real life, when you\u2019re moving through your day and staying active in different ways,” Burrow said in an exclusive statement to Fox Business. “It\u2019s a sparkling sports drink with electrolytes, a little bit of caffeine, and ingredients that support metabolism. Whether I\u2019m training, traveling, or just on the go, it fits into those in-between moments and has become a great addition to my routine. That\u2019s really where the idea behind \u2018Fitness Never Rests\u2019 comes from.\u00a0<\/p>\n
“For me, fitness isn\u2019t just a workout, it\u2019s a mindset that carries through the whole day. BODYARMOR FIT fits the way people live now, always moving, always doing something.”<\/p>\n
BODYARMOR FIT is the latest innovation of active, modern hydration by the sports drink leader.\u00a0 (BODYARMOR \/ Fox News)<\/p>\n
Fox Business also got to speak with Sara Weaver, vice president of brand marketing at BODYARMOR, to discuss this new innovation and why she believes it was the “natural progression” for the brand in this space.\u00a0<\/p>\n
“At BODYARMOR, we are always looking to modernize the space,” she explained. “We have a portfolio that addresses these different needs and occasions by consumers. \u2026Consumers are looking for beverages that are feeling lighter, more refreshing. They fit into their active lifestyle throughout the day. Really here, hydration goes beyond just workouts, just that one hour of the day. It\u2019s about how people fuel their entire day, and BODYARMOR FIT is intended to meet these shifts, fitting seamlessly into everything from work to travel, to social moments, to fill in the blank. It really sits in this intersection of sports drink and functional beverages.”<\/p>\n
The beverage, which comes in five flavors \u2013 Mixed Berry, Tropical Passionfruit, Orange Mango, Citrus Grapefruit and Watermelon Lime \u2013 has 290 milligrams of electrolytes for hydration, while also featuring 60 milligrams of caffeine.\u00a0<\/p>\n
“It was a very intentional choice,” Weaver said when asked about that balance of hydration and caffeine. “So, we deliver 290 milligrams of electrolytes for the hydration. We also have the combination of about 60 milligrams of caffeine, which we see as lightly caffeinated to give that extra boost, but not take you over the edge and you have a crash later. Ingredients like green tea extract and choline, which supports metabolic function. So, the combination of hydration and metabolism support in one seamless experience is a big part of what makes this product versatile and so different than what\u2019s on the market today.”<\/p>\n
The new BODYARMOR FIT comes in five different flavors, as it rolls out as part of the brand’s latest innovation. (BODYARMOR \/ Fox News)<\/p>\n
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Weaver also called Burrow a “natural partner” when they approached him to be the launch athlete here because of his active mindset no matter if he\u2019s on the field with the Bengals, or off it.\u00a0<\/p>\n
“When we brought this to Joe and we asked him to be our feature with BODYARMOR FIT, he was totally aligned,” Weaver added. “Because his discipline and his performance really extends far past that one gameday, which really made him a natural partner. We\u2019ve received lots of great feedback on the product with our athlete partners.”<\/p>\n
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#BODYARMOR #FIT #launches #sparkling #sports #drink #Joe #Burrow #backing<\/p>\n","protected":false},"excerpt":{"rendered":"
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