<\/p>\n
For decades, restaurants competed to create the next greatest cocktail.\u00a0<\/p>\n
From The Odeon\u2019s Cosmopolitan to Tujague\u2019s Grasshopper, the dream was to have a drink so iconic that diners would flock from around the world to sip it at its birthplace.<\/p>\n
But as consumers\u2019 preferences have changed, many restaurants have started to rethink that strategy. Increasingly, they\u2019re experimenting with craft beverages that contain no alcohol at all.<\/p>\n
Logan\u2019s Roadhouse is the latest chain to embrace that shift, testing THC-infused cocktails at some of its locations.<\/p>\n
Logan\u2019s Roadhouse tests THC-infused beverages<\/p>\n
In June, the Texas-based steakhouse began testing a series of adult beverages that give diners a different sort of buzz.<\/p>\n
Available at 14 of the chain\u2019s locations, the hand-mixed cocktails are made with Flora-brand cannabis-infused spirits. Each drink contains 5mg of hemp-derived THC, and the restaurant says they\u2019re intended for \u201cmoderate, social consumption.\u201d<\/p>\n
Priced at $9.99, the beverages currently come in three flavors:<\/p>\n
Scarlet Haze \u2014 Prickly pear with lemon and limePineapple Express \u2014 Fruity mix of pineapple, orange juice and grenadineHigh Tide \u2014 Flavors of pineapple and coconut
\nSource: Nation’s Restaurant News<\/p>\n
Customers must be 21+ to order, and are limited to three drinks per visit.<\/p>\n
\u201cGuest preferences around beverages are evolving quickly, and we\u2019re seeing growing interest in traditional alcohol substitutes,\u201d Logan\u2019s Roadhouse VP of Marketing Shawn VanWinkle told Nation\u2019s Restaurant News. \u201cOffering a low-dose THC option allows us to meet that demand in a thoughtful way while keeping the focus on what Logan\u2019s does best, bringing people together over great food, great drinks and hospitality.\u201d<\/p>\n
Logan’s isn’t alone in exploring cannabis-infused beverages.\u00a0<\/p>\n
As alcohol consumption declines and consumer attitudes toward cannabis continue to shift, more hospitality companies are beginning to view THC drinks as a potential growth category.<\/p>\n
Texas-based chain Logan’s Roadhouse is adding a selection of THC-infused cocktails to its menu this summer.<\/p>\n
Getty Images<\/p>\n
Why Americans are swapping cocktails for cannabis<\/p>\n
In 2025, the number of American adults who report drinking alcohol dropped to 54%, a record low according to The Gallup Poll.<\/p>\n
\u201c[The drop] coincides with a growing belief among Americans that moderate alcohol consumption is bad for one\u2019s health, now the majority view for the first time,\u201d the outlet\u2019s report read.\u00a0<\/p>\n
But Americans\u2019 aren\u2019t going fully sober. Instead, many are replacing their alcohol consumption with cannabis.<\/p>\n
In 2022, there were more daily or near-daily cannabis users than there were alcohol drinkers, according to one study.<\/p>\n
Much of this comes down to changing perceptions of the two substances. Where alcohol was once the more socially acceptable and \u201chealthier\u201d of the two, cannabis now reigns supreme.<\/p>\n
In fact, 73% of Americans believe that cannabis has many health benefits, and 61% feel that it is a healthier alternative to alcohol, according to MRI-Simmons\u2019 2025 National Cannabis Study.<\/p>\n
The business case for cannabis\u00a0<\/p>\n
For restaurants, these changing attitudes towards alcohol could spell disaster.<\/p>\n
At full-service chains like Logan\u2019s Roadhouse, alcohol-based beverage sales account for 21% of total restaurant sales, according to one report by the National Restaurant Association.<\/p>\n
If consumers are ordering fewer cocktails and glasses of wine, that drop in revenue could have a decidedly negative impact on overall earnings.<\/p>\n
\u201cMargins for food have decreased so significantly over the last four years that without a solid beverage program, restaurants can\u2019t make it,\u201d Atlanta restaurateur Kevin Gillespie told The New York Times.\u00a0<\/p>\n
\u201cBut there are creative paths out of this,\u201d he continued.<\/p>\n
More restaurants:<\/p>\n
White Castle announces permanent change to its menuPopular breakfast chain bets on golf to drive growthBurger King menu adds exclusive new Whopper<\/p>\n
Cannabis-infused beverages are one such creative path.<\/p>\n
THC-infused cocktails are equivalently-priced to traditional alcohol-based cocktails. They also have a similarly-sized consumer base.<\/p>\n
And as cannabis consumption becomes more mainstream \u2014 something that\u2019s helped by major retailers like Target, who now carry cannabis-infused products on their shelves \u2014 that consumer base will only continue to grow.<\/p>\n
The biggest obstacle for cannabis cocktails<\/p>\n
Despite restaurants\u2019 and consumers\u2019 growing interest in cannabis, the industry\u2019s future remains far from settled due to the ongoing regulatory struggle over cannabis.<\/p>\n
While recreational cannabis is currently legal in 24 states, a new Trump policy decision could soon reverse that.<\/p>\n
In November 2025, President Donald Trump signed the Continuing Appropriations and Extensions Act of 2026 into law. Embedded in that act is a provision that recriminalized the vast majority of hemp-derived THC products, including delta-8, delta-10, and many non-intoxicating CBD products commonly sold nationwide.<\/p>\n
Beginning 12 months from when the act was signed, hemp will only be legal if it contains:<\/p>\n
No more than 0.4 milligrams of total THC per container
(a shift from the prior 0.3% delta-9 THC dry weight standard)No cannabinoids\u2014regardless of concentration\u2014that are synthesized or manufactured outside the cannabis plantNo cannabinoids with \u201csimilar effects (or marketed as having similar effects)\u201d to THC
(as determined by HHS)
\nSource: Akerman<\/p>\n
While many industry groups are using the 365-day delay to push for legislative fixes, much about recreational cannabis\u2019 future remains uncertain, making restaurant THC cocktail menus something of a gamble.<\/p>\n
Related: Williams Sonoma CEO cuts to the chase on economy, customer behavior<\/p>\n
#Popular #steakhouse #adds #THC #menu<\/p>\n","protected":false},"excerpt":{"rendered":"
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