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Ed Rensi on Yum! Brands Habit Burger acquisition and McDonald’s culture change<\/p>\n
McDonald’s customers may soon be giving their order to a robot.<\/p>\n
The fast food company is testing a new artificial intellience order-taking system at the drive-thru called ArchIQ at five locations across the country right now, according to Restaurant Business Magazine.<\/p>\n
The initiative is part of the company’s new brand strategy called McDonald\u2019s Next, which was announced this week.<\/p>\n
FOX Business has reached out to McDonald’s for comment.<\/p>\n
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McDonald’s is testing a new A.I. order-taking system at the drive-thru. (Artur Widak\/NurPhoto via Getty Images \/ Getty Images)<\/p>\n
While introducing McDonald\u2019s NEXT earlier this week, CEO Chris Kempczinski said that customers shouldn’t have to choose between “hospitality or speed.”<\/p>\n
McFranchisee, an X account for a McDonald’s franchise, said this week that Google is affiliated with the new project.<\/p>\n
“Meet Archy IQ – no, we are not new to AOT. In fact, we have been in this AI field for about 8 years,” McFranchisee wrote on X on Tuesday.<\/p>\n
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“We sold our in-house model to IBM and moved on as it wasn\u2019t good enough for our needs. As mentioned below, I wanted to hire Google (who uses NVIDIA) to service our AOT 3 years ago and found out today that Google is behind this project. We are currently in 5 test stores, having processed over 1M transactions with about 90% of orders completed without human escalations. Impressive for a new test.”<\/p>\n
A woman works in a McDonalds in Manhattan on January 05, 2024 in New York City.\u00a0 (Spencer Platt\/Getty Images \/ Getty Images)<\/p>\n
McFranchisee said that every McDonald’s in the country will get Google Edge Cloud blades installed ahead of the rollout.<\/p>\n
“Archy will not only assist drive-thru orders but act as a master brain to help managers run a better restaurant,” it added. “It\u2019s like a personal assistant that alerts you to potential bottlenecks or issues.”<\/p>\n
Most of the comments under the X post were negative.<\/p>\n
“We all hate the system installed at Wendy’s,” one person wrote. “We hate the kiosks at McDonald’s, Wendy’s, and Taco Bell that we are asked to use instead of talking to a person. We will hate this too. Say goodbye to customers.”<\/p>\n
The McDonald’s logo is displayed at a McDonald’s restaurant on July 22, 2024 in Burbank, California.\u00a0 (Mario Tama\/Getty Images \/ Getty Images)<\/p>\n
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“No one wants this – we like dealing with smiling faces,” another said, to which McFranchisee replied, “We still smile at the cash and present window – this is just at the speaker.”<\/p>\n
The new A.I. initiative comes two years after McDonald’s dropped another similar effort.<\/p>\n
#McDonalds #tests #ordertaking #system #ArchIQ #locations<\/p>\n","protected":false},"excerpt":{"rendered":"
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