{"id":8481,"date":"2026-06-11T15:33:27","date_gmt":"2026-06-11T15:33:27","guid":{"rendered":"https:\/\/stock999.top\/?p=8481"},"modified":"2026-06-11T15:33:27","modified_gmt":"2026-06-11T15:33:27","slug":"stranded-on-a-denver-tarmac-booking-coms-ceo-envisions-ai-that-should-have-rerouted-him-to-aspen","status":"publish","type":"post","link":"https:\/\/stock999.top\/?p=8481","title":{"rendered":"Stranded on a Denver tarmac, Booking.com’s CEO envisions AI that should have rerouted him to Aspen"},"content":{"rendered":"

<\/p>\n

Fogel had flown from New York to Denver and was set toward Aspen, only to board his connecting flight, push back from the gate, sit on the tarmac, and then be taxied back to the gate. Ryan Serhant, the celebrity real estate broker and CEO of brokerage Serhant who shared the stage with Fogel and Term Sheet editor Allie Garfinkle on Tuesday, had gone through the same ordeal on a separate flight that same day.\u00a0<\/p>\n

But as Fogel sat on the tarmac, he thought about the type of travel assistant he wanted to build for the future using AI. The assistant he wants, he told the audience at Brainstorm Tech, would have intervened hours before his debacle, warning him the weather in Denver looked bad and would\u2019ve had a menu of backup options waiting for him. That could\u2019ve looked like offering a four-hour drive, a car service, or shuttle to Aspen, the CEO of the $125 billion travel company said.\u00a0\u00a0<\/p>\n

\u201cWe believe the probability of you getting to Aspen on the flight is low, so we suggest you take that,\u201d he imagined the AI travel agent saying. A single \u201cyes\u201d would trigger the rest of the process: rebook the trip, refund the canceled leg, order the rental car\u2014all automatically.<\/p>\n

\u201cWhat you want is that assistant in the pocket, or a travel agent in the pocket,\u201d Fogel said, adding it should be one capable of \u201csolving all of your problems as they are happening and thinking ahead of you.\u201d The goal, he said, is to act \u201cnot after it\u2019s happened, but before it happens.\u201d<\/p>\n

Fogel is already set on making AI a top priority at Booking.com. He has repeatedly flagged generative AI as a top priority for the travel giant, telling investors earlier this year the company is focused on \u201cadvancing our use of Generative AI to enhance the value we deliver to both travelers and partners.\u201d\u00a0<\/p>\n

At Brainstorm Tech, Fogel also stressed that his company\u2019s vision is about owning the entire trip-booking process, not just selling flights and hotels. He called this more of a focus on \u201cdestination\u201d than \u201ctravel,\u201d or a relationship that begins the moment someone starts thinking about a getaway and runs through getting back home.<\/p>\n

Fogel is also careful to show that there are still many AI misuse cases, noting a rising tide of AI-generated \u201cslop\u201d\u2014fake listings, fabricated reviews, and convincing photos of villas that don\u2019t exist.\u00a0<\/p>\n

\u201cJust because it reads well doesn\u2019t mean it\u2019s truthful,\u201d Fogel said, advising sticking with reputable brands to avoid fraud.<\/p>\n

\u201cYou still cannot just be out of the loop,\u201d he added. \u201cYou still have to maintain your own vigilance.\u201d<\/p>\n

Trust is one thing AI doesn\u2019t have<\/p>\n

That example of fraud is just one instance of the theme central to the panel: Trust is one thing AI still can\u2019t manufacture.\u00a0<\/p>\n

Serhant, who launched his namesake brokerage in 2020 and now stars in Netflix\u2019s Owning Manhattan, argued human accountability is exactly what makes an agent worth the commission in high-stakes deals.\u00a0<\/p>\n

Stuart Isett\/Fortune<\/p>\n

\u201cI have a fiduciary to our clients,\u201d he said, noting a client can sue a broker in a way they simply can\u2019t sue a chatbot. He recalled a wealthy buyer who told him AI \u201cwill be able to democratize almost everything but trust.\u201d<\/p>\n

Serhant gave one of his own case studies of a $50 million Manhattan penthouse deal that almost collapsed after the buyer asked ChatGPT whether the price was too high. The chatbot said yes.\u00a0<\/p>\n

When word got back to the the seller asked ChatGPT whether $50 million was too low\u2014and it agreed it was. Serhant said he eventually salvaged the deal using off-market data that large language models don\u2019t have access to.\u00a0<\/p>\n

\u201c[LLMs] know the history of the internet,\u201d he said. \u201cThey don\u2019t know the path forward.\u201d<\/p>\n

#Stranded #Denver #tarmac #Booking.coms #CEO #envisions #rerouted #Aspen<\/p>\n","protected":false},"excerpt":{"rendered":"

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