<\/p>\n
Over the last few years, there\u2019s been a substantial increase in the number of consumers shopping for secondhand apparel.<\/p>\n
Where used clothing was once viewed as a badge of inferiority, it\u2019s now become a mainstream consumer preference.<\/p>\n
In fact, ThredUp\u2019s 2026 Resale Report predicts that the secondhand market will grow twice as fast as the traditional fashion market over the next five years.<\/p>\n
In an effort to capture as much of that market share as possible, ThredUp has launched an all-new feature, aimed directly at poaching loyal customers of one of its largest competitors, eBay.<\/p>\n
The resale dilemma: peer-to-peer vs. managed marketplaces<\/p>\n
Historically, there have been two kinds of digital resale platforms: peer-to-peer and managed marketplaces.<\/p>\n
Of the peer-to-peer platforms, eBay is arguably the best-known. On eBay, users list, sell, package, and mail all of their own inventory, be that last season\u2019s jeans or true-vintage party dresses.<\/p>\n
Some secondhand sellers prefer this option as it allows them to keep more of the profits (eBay does take a small portion of the sale), while others begrudge the effort required to rid themselves of unwanted items.<\/p>\n
For those sellers, managed platforms like ThredUp are usually the preferred option. At ThredUp, sellers package up all of their unwanted clothing and mail it off to the company, who then sorts through the castoffs, prices and lists them, and ships them off to their new homes.<\/p>\n
With the introduction of its latest feature, a peer-to-peer marketplace, ThredUp has officially combined the two types of reselling platforms, establishing itself as the leading hybrid option for buyers and sellers.<\/p>\n
ThredUp launches direct listings<\/p>\n
ThredUp\u2019s new feature, Direct Listings, is an open-beta, peer-to-peer marketplace that allows sellers to hand-list items.\u00a0<\/p>\n
For the first time in the platform\u2019s history, it allows sellers to have complete control over the pricing of certain pieces.<\/p>\n
In early tests, items listed through the Direct Listings feature of the platform sold for $60, according to ThredUp data shared with Fast Company. That number is more than double the average price of items sold through the company\u2019s managed marketplace.<\/p>\n
Sellers who use the feature don\u2019t pay a fee \u2014 a perk that other resell platforms who typically charge between 10-12% don\u2019t offer.<\/p>\n
Perhaps most crucially, the new feature is aimed at serving casual resellers and buyers, not career listers.\u00a0<\/p>\n
The goal was \u201ca lean-back type of product experience,\u201d ThredUp CEO James Reinhart told Fast Company.<\/p>\n
\u201cThe casual seller who doesn\u2019t want to spend every day managing their listings and responding to comments and price-optimizing gets crowded out of those [professional-oriented] marketplaces,\u201d he continued.<\/p>\n
ThredUp announced a new feature, Direct Listings, allowing for peer-to-peer sales on the platform.<\/p>\n
Getty Images<\/p>\n
ThredUp wants to be a one-stop shop for resale<\/p>\n
ThredUp\u2019s new feature comes at a crucial moment for the resale industry.<\/p>\n
Secondhand shopping is experiencing massive growth \u2013 the U.S. market alone is expected to hit $78.7 billion by 2030, according to GlobalData Managing Director Neil Saunders \u2014 which means the market is getting increasingly crowded.<\/p>\n
But Reinhart has an eye toward the future, and isn\u2019t certain that the boom will hold for long.<\/p>\n
\u201cWhat you\u2019ll see over the next couple of years is consolidation,\u201d he told Fast Company.\u00a0<\/p>\n
In order to ensure it survives that consolidation, ThredUp is expanding beyond the managed-resale model that built its business and looking for ways to serve a broader range of buyers and sellers.<\/p>\n
More retail:<\/p>\n
Walmart launches exclusive premium beef lineDave Ramsey warns shoppers to avoid Costco trap131-year-old coffee giant is coming for Keurig’s U.S. dominance <\/p>\n
Historically, the company has focused on consumers who prefer a hands-off selling experience. Direct Listings opens the door to shoppers and sellers who want more control over pricing and inventory, allowing ThredUp to compete for a segment of the resale market that previously gravitated toward platforms like eBay.<\/p>\n
\u201cThere are fundamentally pockets of sellers and pockets of the market that we were not addressing,\u201d the CEO told investors during ThredUp\u2019s first quarter fiscal year 2026 earnings call in May.\u00a0<\/p>\n
One type of these overlooked customers are the sellers who prefer to have more control over the reselling process.\u00a0<\/p>\n
Direct Listings, then, is the company’s latest attempt to solve that problem and serve those overlooked buyers and sellers.<\/p>\n
\u201cPeople are going to be looking for a one-stop shop, because people are generally lazy,\u201d he told Fast Company. \u201cWe want to be that one super app for selling.\u201d<\/p>\n
Related: Dollar General CEO exposes bitter reality about today’s economy<\/p>\n
#ThredUp #CEO #targets #eBay #push #resale #039super #app039<\/p>\n","protected":false},"excerpt":{"rendered":"
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