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Tight-on-time Kroger shoppers got some good news this week, when the 143-year-old grocery retailer announced new additions to its Private Selection brand.<\/p>\n
More than 20 new convenience meals, including frozen entrees, refrigerated deli items, and freshly-roasted chicken, will be hitting shelves at Kroger stores across the country this month, the company said in a statement on March 2. The new offerings will \u201cdeliver the bold flavor of restaurant classics without the restaurant prices.\u201d<\/p>\n
\u201cThe new Private Selection line brings high quality and convenience without the premium price tag or hours spent in the kitchen,” Kroger Group Vice President of Our Brands Ann Reed said in the statement. “The meals provide an exceptional value that allows customers to enjoy exciting and flavorful dishes that are high quality and ready in minutes.”<\/p>\n
But a low price point doesn\u2019t mean shoppers are compromising on ingredient quality or flavor.<\/p>\n
\u201cAt Kroger, customers do not have to choose between a good meal and a good deal,\u201d the company said. Standouts from the new range include Korean-inspired beef bulgogi, Chinese-inspired mandarin chicken, and ready-to-cook chicken parmesan.<\/p>\n
Kroger\u2019s renewed commitment to store brands<\/p>\n
The additions to the Private Selection line are a part of Kroger\u2019s (KR) larger strategy of focusing on its own brands.<\/p>\n
During the company\u2019s Q4 2026 earnings call earlier this month, chairman Ronald Sargent told investors that sales of Simple Truth and Private Selection played a major role in Kroger\u2019s revenue growth.<\/p>\n
Kroger announced it would be adding 20 new convenience meals to its Private Selections line.<\/p>\n
Jonathan Weiss/Shutterstock<\/p>\n
\u201cOur Brands had a solid quarter,\u201d Sargent said. \u201cSimple Truth and Private Selection again led our growth, with customers continuing to choose these products because they deliver high quality at an affordable price.\u201d<\/p>\n
The Private Selection story<\/p>\n
Kroger launched its Private Selection label back in 2000. In all, the line has more than 3,600 unique products.\u00a0<\/p>\n
While there have certainly been some flops \u2014 earlier this month, the USDA recalled Kroger\u2019s Chinese Inspirations Chicken Fried Rice thanks to potential glass contamination \u2014 there have also been some major hits.<\/p>\n
Related: 143-year-old grocery chain closes more locations, lays off dozens<\/p>\n
According to Kroger, top sellers include:<\/p>\n
Private Selection Croissant Loaf BreadPrivate Selection salad kitsPrivate Selection Amaretto Cherry Cordial Ice CreamPrivate Selection cheesecakes<\/p>\n
Fans of the grocery store\u2019s own brands should keep their eyes peeled for even more additions over the next several months.<\/p>\n
\u201cInnovation continues to be a priority,\u201d Sargent told investors during March\u2019s call. The chairman noted that the company was particularly focused on adding health and wellness related items as it saw increased customer demand in those categories.<\/p>\n
Store brands are having a moment<\/p>\n
As inflation and tariffs drive grocery prices higher and higher, consumers are adding more private label items to their carts in an effort to save a dollar or two.<\/p>\n
Data collected by consumer insights company Numerator found that 39% of consumers are regularly purchasing private label items in order to save money.<\/p>\n
Perhaps unsurprisingly, millennials and Gen Zers are the primary generational drivers behind this trend. With less disposable income than older cohorts, millennials and Gen Zers account for 32% and 30% of total private label spend, respectively, Numerator said.<\/p>\n
Related: Coca-Cola rival, 7UP, launches Kroger-exclusive soda flavor<\/p>\n
The generations also tend to see private label products as better value than national brands. A full 50% of millennials think private label brands offer a better bang for your buck, and 46% of Gen Zers agree.<\/p>\n
In light of these findings, and in an increasingly cost-conscious climate, \u201cprivate label has become a key lever for margin growth,\u201d Numerator said in a blog post.<\/p>\n
Some retailers rely more heavily than others on their private label brands. Shoppers looking for those savings would do best to check out:<\/p>\n
Trader Joes: private label products account for 79% of all sales volumeAldi: private label products account for 77% of all sales volumeSam\u2019s Club: private label products account for 33% of all sales volumeCostco: private label products account for 32% of all sales volumeWalmart: private label products account for 26% of all sales volumeKroger: private label products account for 25% of all sales volumes
\nSource: Numerator<\/p>\n
Related: 143-year-old supermarket drops key service in dozens of stores<\/p>\n
#Kroger #customers #deliciously #good #news<\/p>\n","protected":false},"excerpt":{"rendered":"
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