<\/p>\n
Brewdog Inverurie is a pilot project<\/p>\n
The new owner of Scottish brewer and bar operator\u00a0BrewDog has reopened one of its venues as a pilot for a community-led model that could dictate the future of the British pub.<\/p>\n
Following the sale of the business to\u00a0Tilray Brands. in March, its Inverurie bar will be the first site to be reimagined as a \u2018community-first\u2019 venue that gives local residents and community groups a formal voice in how it is run. <\/p>\n
Reopening the pub brings Tilray\u2019s directly-operated Brewdog estate to 17.<\/p>\n
The company will continue to own and operate the bar, while local residents and organisations, together with original Equity for\u00a0Punks investors\u00a0will form Commuity Champions to style it around their priorities.<\/p>\n
US-based Tilray has introduced the initiative as it invests \u00a350 million in the business after spending \u00a333m rescuing it from the administrators.<\/p>\n
Tilray recently introduced 24 of its craft beers, bringing a wider range of well-known US craft beer brands to BrewDog bars.<\/p>\n
Lauren Carrol, who remained with BrewDog in the transaction and is now chief commercial officer, said: \u201cInverurie did something remarkable. The community came to us. They put together a proposal and showed us what this bar means to them, so we listened and put a plan in place to reopen.<\/p>\n
\u201cThe people of Inverurie have always been a special part of our story, so it is only right that they now help shape what happens inside their local bar. This is the beginning of a model we hope to grow.\u201d<\/p>\n
The Community Champions model will initially operate on trial basis for up to a year from the reopening of BrewDog Inverurie, which the business says will allow the team to learn the right long-term balance between BrewDog-led operations and community-led engagement.<\/p>\n
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\t #BrewDog #owner #puts #community #model #Daily #Business<\/p>\n","protected":false},"excerpt":{"rendered":"
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