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Fox Business’ Kelly Saberi reports on California’s proposed wealth tax, where proponents offer to reduce the rate from 5% to 2%. Gov. Gavin Newsom rejects any wealth tax, citing concerns about defunding public services.<\/p>\n
California viewers fed up with blaring streaming ads may soon get some relief.<\/p>\n
Starting this Wednesday, July 1, streaming platforms serving California consumers will be barred from running commercials at a higher volume than the shows, movies or other video content they interrupt.<\/p>\n
The bill, SB 576, was signed into law last October by Gov. Gavin Newsom and extends a long-running television rule to the streaming era.<\/p>\n
Federal law already requires commercials on broadcast and cable television to match the average volume of the programming they accompany under the 2010 Commercial Advertisement Loudness Mitigation Act.<\/p>\n
CALIFORNIA VOTERS TO CONSIDER BALLOT MEASURE TO INCREASE TAXES ON BILLIONAIRES<\/p>\n
A person uses a remote control while browsing streaming services, as California bars platforms from playing commercials louder than the programming they interrupt. (iStock)<\/p>\n
Newsom\u2019s office referred FOX Business to the governor\u2019s October 2025 release announcing the signing of the bill.<\/p>\n
“We heard Californians loud and clear, and what\u2019s clear is that they don\u2019t want commercials at a volume any louder than the level at which\u00a0they were\u00a0previously enjoying a\u00a0program,” Newsom said at the time.\u00a0<\/p>\n
“By signing SB 576, California is dialing down this inconvenience across streaming platforms, which had previously not been subject to commercial volume regulations passed by Congress in 2010.”<\/p>\n
NEWSOM’S POLITICAL DEFENSE FACES SKEPTICISM AS DOJ INVESTIGATION CONTINUES<\/p>\n
The Los Angeles skyline is seen here. California\u2019s new streaming-ad volume law will apply to platforms serving viewers in the state beginning July 1, 2026. (iStock)<\/p>\n
The bill was authored by Democratic state Sen. Tom Umberg, who said the measure grew out of a frustration familiar to many households as streaming ads suddenly blare over shows and wake sleeping children.<\/p>\n
“This bill was inspired by baby Samantha and every exhausted parent who\u2019s finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work,” Umberg said.<\/p>\n
“SB 576 brings some much-needed peace and quiet to California households by making sure streaming ads aren\u2019t louder than the shows we actually want to watch.”<\/p>\n
SOME RICH CALIFORNIANS ARE GIVING AWAY CASH TO SKIRT THE STATE’S PROPOSED BILLIONAIRE TAX<\/p>\n
California Gov. Gavin Newsom speaks during an event on March 15, 2026. Newsom signed a bill last year requiring streaming services to keep ad volume in line with the shows, movies and other programming they accompany. (Julia Beverly\/WireImage \/ Getty Images)<\/p>\n
The move comes as streaming platforms increasingly lean on ad-supported subscription plans to attract viewers while boosting advertising revenue.<\/p>\n
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Groups including the Motion Picture Association and Streaming Innovation Alliance opposed the bill, arguing many platforms were already working on ways to normalize ad volume, according to The Hollywood Reporter.<\/p>\n
The Motion Picture Association and Streaming Innovation Alliance could not immediately be reached by FOX Business for comment.<\/p>\n
#California #law #forces #streaming #platforms #volume #loud #ads<\/p>\n","protected":false},"excerpt":{"rendered":"
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