JPMorgan using AI to make its wealth advisors more efficient

JPMorgan Chase & Co’s private bank is using artificial intelligence (AI) to onboard clients, for investment research and other tasks in an effort to increase productivity among its wealth advisors.

This is according to its Europe, Middle East and Africa (EMEA ) head Pablo Garnica.

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AI is being used “to enhance the experience of the client, but at the same time, to make our advisors more effective and efficient,” Garnica said in an interview.

The bank’s wealth arm is using AI to simplify complex processes, give advisors faster access to its research and investment views, and help clients find relevant information through its website and app.

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At the same time, JPMorgan is still hiring and investing in its private banking staff, running counter to banks and firms that are cutting jobs as they start to see efficiencies from the technology.

Garnica said he’s expecting JPMorgan’s advisor headcount within private banking in EMEA to grow 10% to 15% over the next three to five years.

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Some wealth management firms have said AI is creating more hiring needs as their own people become more productive and can onboard more clients.

Citigroup Inc, for example, said earlier this year that it wants to add 400 wealth advisors across its US retail bank and another 100 staffers for its private bank.

JPMorgan is “very focused” on continental Europe, and is “growing in the Middle East,” Garnica said.

Changes in wealth management

It is also seeking to build relationships with younger generations as wealth is transferring over from baby boomers at an accelerating pace, he said.

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Family offices are currently most concerned about geopolitical risk, Garnica said, as investors contend with a more fragmented world, inflation and the impact of AI.

That can create opportunities to invest in sectors like defence, those tied to AI, and new technologies – as well as infrastructure, he said.

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A UBS Group AG survey released in May of 307 family offices across more than 30 markets found that 60% planned to change their strategic asset allocations over the following 12 months, as geopolitical conflict, rising debt and economic uncertainty prompted them to reassess their portfolios.

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