Fife firm partners with luxury chocolate brand – Daily Business

David Archer: rare opportunity

CFW Ingredients & Equipment, the distribution division of Fife-based Sephra Europe, has been announced as the exclusive distributor and web shop manager in the UK of Domori’s B2B professional couverture chocolate range.

The move brings a new, high quality chocolate brand to a stagnant artisan chocolate market.

In bidding to enter the UK market for the first time, the Domori luxury couverture brand, used by top end professional pastry chefs and chocolatiers,  has the support and backing of CFW Ingredients & Equipment which has created a dedicated B2B e-commerce shop with its own QR code for simple ordering.

Domori is particularly known for its dark chocolates made with Venezuelan Criollo Cocoa, an extremely rare and prized variety which accounts for only 0.01% of the world’s cocoa yield.

Commenting from CFW.co.uk, David Archer, managing director of Sephra Europe, said: “It’s an absolute honour for us to partner with the Domori brand, and its distributor, IRCA, in bringing the B2B professional chocolate range to the UK.

“The opportunity to be involved in something as rare and special as Criollo chocolate certainly doesn’t come along every day. Domori is to be commended in its efforts to preserve this prized variety.”

Mr Archer added that the CFW and the Domori professional couverture range “could achieve a great deal together.”

He said: “The UK chocolate market has been stale, offering the same brands for far too long. We have an engaged customer base already, constantly looking to try new products, including the finest chocolates from all over the world.

“We view being able to sell Domori B2B professional range as the perfect fit for us both to push forward and achieve success.”

He also believed there to be additional synergy between the Domori brand, and Sephra, in their joint desire to cause an element of market disruption.

“The Domori B2B professional couverture range is very much the “new kid on the block”, a brand with which UK based chefs may not be hugely familiar. With our sales & marketing campaign underway, they soon will be. It’s definitely going to disrupt the professional chocolate choices we have already in this country, setting the UK chocolate scene alight,” he said.

“Meanwhile, we are known for introducing innovative new products, such as our 50/50 blend of couverture and compound chocolate which offers greater affordability without compromising quality.”  

UK based Sephra Europe, a market leader in dessert equipment & ingredient supplies, launched CFW.co.uk in 2017 as its own distribution arm. It now supplies a myriad of professional dessert sector brands, such as Nestle, Nutella, Monin, Royal Steensma and Cadbury.

Alessandro Crespi (Head of Sales UK & IE) from IRCA Group, said: “We have found in CFW & Sephra a very respected and engaged distributor who will fully support us as the Domori B2B professional chocolate range enters the UK marketplace. We look forward to enjoying a long and productive relationship with them.”

Further details: https://domori.cfw.co.uk/

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