ICAS unveils additions to leadership team – Daily Business

Geoff Day and Cat Devaney

The Institute of Chartered Accountants of Scotland (ICAS) has made two senior appointments to its leadership team.

Geoff Day joins as executive director of engagement, having held numerous high-profile roles including director of communications and brand experiences at Mercedes-Benz USA.

He spent several years in New York as the managing partner of the Jackanory agency and ran his own UK-based agency with a client roster that included BBC television and radio.

Mr Day joins ICAS from his most recent position as director of marketing and external relations at Edinburgh Napier University. 

Commenting on his appointment, he said: “Throughout my career I’ve worked across a wide eco-system of engagement touchpoints – bringing together brand, communications, development, digital and stakeholder relationship building.”

Cat Devaney CA has been promoted from director of professional qualifications to executive director of learning. 

With 20 years at ICAS, she most recently led the development and delivery of the new CA qualification and student experience as part of a three-year learning transformation – an industry first that ICAS pioneered in shaping a new approach to training Chartered Accountants.

In her new role, Ms Devaney will build on this market-leading work while spearheading the introduction of new training products designed to engage a broader audience.

She said: “I’m looking forward to adding real value having experienced the ICAS journey first‑hand, from being a CA student to shaping how we train CAs, I’m proud to take on this role.

“I’m passionate about ensuring our learning reflects the realities of modern business and continues to meet the evolving needs of our students, members, firms and wider economy. ICAS has built a strong and growing learning portfolio, and I’m excited to build on this momentum as we enter the next phase of ICAS’ growth.” 

Gail Boag, CEO at ICAS, said: “We’re in a period of growth at ICAS, and as we expand our learning portfolio and extend our global reach, we are cementing ICAS’ position at the centre of the trust economy during a time of global uncertainty.” 

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