Waracle acquires Inov8 in data and AI growth plan – Daily Business

Partners: David Tuck and Brian Graham

Waracle, a UK digital product consultancy, is acquiring Inov8, an Edinburgh-based cloud and data services consultancy.

The deal aligns with Waracle’s strategy to increase the percentage of revenue from its data and artificial intelligence.

The acquisition pairs the 300-strong team at Waracle, which specialises in digital product development, with Inov8 Consulting’s team of 28, which is focused on cloud services, data services and AI.

It follows Waracle’s acquisition of HackSoft, a software engineering operation in Sofia, Bulgaria.

Waracle CEO David Tuck said: “We worked really hard to find a data and AI consultancy that matched not only our ambitions, but also our values and culture. 

“We have made massive strides over the last 18 months, and the talent within Inov8 will help us further our ambitions.”

Inov8 CEO Brian Graham, who founded the company in 2011, said: “We have spent a lot of time with David and other members of the Waracle leadership team getting to know them and the business.  

“We know that joining forces at this moment will provide a great opportunity to be part of Waracle’s continued growth.”

Turnover at Waracle, which was acquired by Edinburgh-based Exception in 2016, grew by over 30% in 2025. Pre-tax profits came in just below £2 million. It aims to build the workforce to 500 by 2028.

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