When Asmita Dubey started her career in advertising in 1997, the job was still largely about creating campaigns. Based in...
CMO
Geico has the kind of brand recognition most marketers spend their careers chasing. Its Geico Gecko has been selling car...
Kelly Esten has held onto two C-suite titles at Toast by becoming comfortable giving other things away, a habit that helps...
“Conscious unbossing” got its name a couple of years ago, when a Robert Walters survey found most young professionals didn’t...
When Kellyn Smith Kenny joined AT&T as CMO in November 2020, she joined a company whose identity was about to...
Inside Fortune 500 boardrooms, chief marketing officers are grappling with a new and uncomfortable reality: the playbook they’ve relied on...
First National Bank (FNB) has named Linda Kachingwe-Sisya as its new chief marketing officer, taking over from Faye Mfikwe following...
Africa’s leading chief marketing officers (CMOs) are doing more than building brands; they are helping shape how societies see themselves,...
A recurring theme on and off stage at Cannes Lions International Festival of Creativity this year was just how drastically the marketing job has changed. It’s no...
Fortune opened its flagship Fuel Up event at Cannes Lions International Festival of Creativity with a panel discussion with Gstaad Guy, the fictional Swiss bon vivant...
For all the star-studded splendor of the Cannes Lions International Festival of Creativity, its origins were remarkably modest. To find them, you must leave...
Very soon, many of your customers will have liaisons. And they won’t be human. We’re entering the next frontier in commerce:...
Ex‑Google CMO quit a seven‑figure job at 28—says getting promoted was ‘easy’ once he broke the rules
Alon Chen joined Google in 2006 at 23, with no marketing experience and no connections at the company. By 28...