Very soon, many of your customers will have liaisons. And they won’t be human. We’re entering the next frontier in commerce:...
Marketing
Nike got a brisk reminder last week of how edgy marketing can easily blow up in a brand’s face. The...
Personal AI use is collapsing the customer decision-making process into a single conversation, and most brands aren’t ready for it....
Allison Ellsworth admits she’s not the typical founder story. She was, by her own telling, “a solid C student,” a...
Bruce Stockler, a former director of corporate communications at McCann Worldgroup, works with clients in the advertising, marketing, media, ESG,...
Yesterday, Alix Earle plastered the internet with the launch of Reale Actives, her first brand of her own. It’s a...
AI chatbots and search engines are sometimes negative about brands, and the end result—while arguably good for the end consumer—is...