While what in the fast-food industry has come to be known as the “chicken wars” dates back to 2019 when...
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Fall is one of the most predictable seasons in the restaurant industry. As temperatures begin to drop, major chains roll...
Traditionally, when you talk about McDonald's and gas, you're not referencing filling up at the pump.The fast-food giant, however, has...
When a fast-food chain, a packaged-food giant, and an appliance manufacturer all say the same thing in the same quarter,...
McDonald's has seen its United States growth slow and has made significant changes, including replacing the long-time president of its...
McDonald's revolutionized fast-food breakfast with the creation of the Egg McMuffin in 1971 and the item's national rollout in 1975....
When you think of quintessential American foods, a few things immediately come to mind: fried chicken, saucy barbecue, hamburgers, and...
For two weeks every four years, Americans embrace soccer and may even remember that the rest of the world calls...
Many fast-casual dining brands built their business by offering higher-quality food for higher prices.Chipotle, for example, charges more than Taco...
There is a version of McDonald's that exists in the imagination of most Americans. Cheap, fast, reliable, everywhere. The golden...
Earlier this month, McDonald’srolled out a new value menu. In addition to its classic $5 and $6 items, the fast...
McDonald's has made value a major message for the chain as consumers have started to see fast food as indulgence,...
While most Americans likely think Burger King is to McDonald's what Pepsi is to Coca-Cola, Wendy's actually holds the number-two...
Since introducing the Happy Meal in 1977, McDonald's has consistently used pop culture partnerships to drive traffic and stay relevant across generations.Now,...
Over the last few years, limited-time menu options have become the bread and butter of fast-food restaurants. Sometimes these limited time...