LeBron James has been helpingNike (NKE) sell basketball sneakers for more than two decades.Now he’s giving the company a harsh...
Nikes
Nike isn’t turning the corner just yet. The sports gear giant’s quarterly results this week showed a company still tripping...
When Nike brought Elliott Hill out of retirement almost two years ago to helm the sports conglomerate, it was with...
Nike got a brisk reminder last week of how edgy marketing can easily blow up in a brand’s face. The...